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Queue Kyu Queue Kyu…and the theatrics continue…

 

Winner of Spicy Saturday Picks

Winner of Spicy Saturday Picks

Queue Kyu Queue Kyu…and the theatrics continue…

On 8th November 2016 around 8 pm, when most of us were finishing up our work for the day, some of us were on our way to home, some were already in the Tuesday temple queues, some were busy purchasing groceries for home, the current Prime Minister Narendra Modi in his nation-wide address announced that all the 500 and 1000 rupee notes in circulation will no longer be legal tenders from midnight. Almost everyone has termed this as Demonetization but in technical terms this is simply withdrawal of 1000 rupee notes and replacement of 500 rupee denominations. Let’s not get into that.

I don’t question the intention of the government…anyway you would come to know my stand on this by the end of this article. I, personally, am against corruption, unethical and illegal activities. Before you move further I must clarify that I do not belong to any political party and neither I am pro BJP nor pro Congress forget about the Kejriwals of the world. Everybody is the part of the same political system, which has and will continue to loot the nation. Most of the country present on social media has touted this as a bold move…a historic move…and what not. But I personally have my doubts with the vastness of a country like India about the execution required to make a decision a masterstroke.

I will begin by cataloging the four main points listed out by the BJP Government, which they have listed out as pillars for the so called ‘masterstroke’:

Issue of Black Money: This Black-money word in itself is very ambiguous. Even most of the literates don’t understand the difference between black money and black currency or black cash. Black money can be anything ranging from gold to property to stocks to money saved from tax evasion to cash collected without receipts to anything you can imagine gained or gathered illegally or unethically. According to a data from CBI Black money worth more than $500 billion is stashed abroad just in foreign accounts. Imagine what will it amount to if you include all the properties and other things already amassed with black money outside India. No investigative agency could even come close to an approximation for that…though some figures suggest that it is already running into trillions.

Allow me to delve into little stats from the Income Tax department of India. About 5-6% of Black money that is in India is in the form of Black Currency/Cash. This percentage would again lower down since IT dept has included ornaments as well in their calculations. If you put this in comparison with the total Black Money hoarded by Indians it would fall down below an appalling percentage of 0.1%. My first question is; what is the government really after…the 0.1% of the pie and that too at what cost?

Counterfeit Currency: Let’s move to the second argument of counterfeit currency. According to the data from government and agencies the counterfeit notes that are in circulation amount to about Rs. 400-500 crores. I know that in itself is a huge number but compared to a wedding worth Rs 500 crores it looks so miniscule. If you were really after this amount I have to say that the step begins to fall flat.

On many occasions I personally have encountered fake notes being dispensed from ATM machines. Isn’t this a failure of the banks, however small it may be, to at least take care of the notes that they are putting in the machines? Who will make sure that the new notes have features, which cannot be counterfeited? I have looked at the new currency denominations introduced and they do not come with such new features, so the process of counterfeiting will again begin. Wasn’t it a failure of the banks to keep a check whether the photos of these notes do not circulate on the social media because of which you had to take this decision in haste? What about the fake smaller denominations and fake Rs 10 coins? People who are hell bound in coming up with fake currency will find one way or the other to put them into circulation. Isn’t it a failure of the system again that how these sacks of cash on the first place cross the borders and get into the system.

Terror Funding: A lot of gung-ho is created around how this Black cash has a direct impact on terror funding. The PM said that the terrorists bring these with them from across the border. How many of you have ever heard this, that after neutralizing the terrorists, any huge amount of counterfeit cash has been recovered from them. They too are using the most advanced levels of technology. Still I believe that it does have effect on it. How come they use the electronic transfers that mean there are loopholes, which they are very easily able to exploit? Now when every average and poor Indian is standing in queues you have the means and machinery to check for every PAN…every account…every transaction, then why can’t it be used in the first place when the terrorist transactions are taking place.

It literally disgusts me the hypocrisy with which the social media and Alia Bhatt generation use martyrdom of soldiers to win their arguments. You can go and check stats that the highest contributors of terror funding are drugs & weed supply and piracy of Bollywood movies & songs. My question is to these new social media so called patriotic crusaders of India…Can you put your hand across your heart and say that you have never consumed any drugs or haven’t ever downloaded a song from songs.pk (it is a Pakistani website btw)? If you have then you are also part of terror funding, so stop blindly sharing things across social media without having the sense to check the authenticity of these posts. Why does every Bollywood movie release a day before on Thursday in Dubai, when the scheduled release is on Friday? It surely gives them an easy way to access to the content.

I guess it’s pointless to even discuss about drugs because it is one such thing in India that even the most elite and the poorest consume in different forms. You want to build a nation then just change yourself in a constructive and positive sense. What a pity and shame it is for our country that if the PM doesn’t come out with a campaign on cleanliness we aren’t even ready to pick up a broom and clean our houses…roads and cities. Let’s not digress.

Corruption: Moving to the most important issue, which the withdrawal of currency tries to address. Corruption!! Black money is just the end product of Corruption. It is corruption that creates Black Money and not the other way round. Corrupt practices can be done by white and legal money as well. If you try to clean up black currency by these steps and have no process and procedure in place to curb corruption people will find one or the other way to convert the same and come up with newer methods and it will continue to be in a repetitive cycle.

I have heard a lot of experts say that we know who are some of the biggest hoarders in the country, Why haven’t there been a crack down on them? What about those who converted the money into legal forms let’s say a week before the announcement and what about those who will begin to hoard in the denomination of Rs 2000. How many enquiries have you ordered when your own BJP member Gali Janardhan Reddy’s daughter’s wedding bill is estimated to be around Rs 500 crores when a common man is fighting a battle of Rs. 4000 on a daily basis? Everybody from media to government to people to agencies knows that he is one of the biggest Mining barons of the country but I haven’t heard any probe against him. Wasn’t this a mockery of the poor and a signal again that no one can touch these people or Does the government wants the country to believe that all that Rs. 500 crores is white money?

The government said it wants to fight against corruption when just the very next day after the announcement it said that no political parties should come under RTI. Why can’t the funding to political parties be transparent? Remember you only said that you want a Black money free India as an agenda of your Election campaign. One of the arguments you have given is that this move will make Elections cheaper. How can I believe a party on this stand when their spending on campaigning and marketing of General elections 2014 was more than the cost of the elections itself? The Indian Premier League is the biggest extravaganza of Business…Black money…drugs…and prostitution. But since it involves the religion cricket, the logic for India becomes everything else can be ignored.

Early this week only you came up with a new policy that would be formulated soon, where no investigative agency like CBI etc. will be allowed to investigate any central government employee without the government’s prior permission. Every Indian at some point in life would have come across a govt employee and hence s/he would be well aware of their honest and uncorrupt practices (sarcasm). Now what’s the guarantee on this that the government wouldn’t ever try to protect their favored employees?

A queue outside an ATM

A queue outside an ATM

Some other points which I would like to highlight here related to the same masterstroke:

Cashless economy: Mr. Arun Jaitley laid a lot of emphasis on how this would drive India towards a cashless economy. I am still trying to understand…a country, where 1/4th of it’s population is still below poverty line, where 55% earn their livelihood through agriculture, where 80% are employed in unorganized sectors, where only 2.6 crores out of 130 crores Indians have credit cards, where below 7% people are computer literate (a computer literate is defined by a person who can just switch on and off a computer), where internet penetration is around 15%, where 80.8% of the rural population is not covered by banks…what magic will be infused where one move will change and move the country towards cashless economy. People these days derive at consensus from social media, which again proves my point that what is the percentage of people that are there on these mediums and how can that be used to decide for whole population.

The first move should be to provide basic infrastructure where all this can be used. We don’t have proper 2G connectivity all across the nation and hence it is too ambitious to think India is ready for cashless economy. It was awesome of Reliance Jio to come up with data prices lower than potato prices, with the PM endorsing in front-page pics on every major newspaper. But wouldn’t it be more appropriate, if the data can be provided at these rates, then the government bodies like BSNL and MTNL should have taken such an initiative? I know most of the people don’t know but government bodies only provide the entire telecommunications infrastructure, then why can’t they enhance their reach first? You want a cashless economy what are the steps you took to increase the landline connections since the cables required and infrastructure was already in place? I guess you are being successful at this, as the poor villagers have gone back to the age-old system of barter.

Mismanagement of the highest order: It has been just 10 days since the announcement and the economic experts have come out in the open how this masterstroke might become nothing but a joke because of the epic proportions of mismanagement. The PM during his address mentioned how they had prepared for this for the past 8-10 months, which in one way explains the ouster of Raghuram Rajan, but it also highlights the sorrowful state of advisors or planners that the PM is surrounded with. If it was so well planned why more Rs. 100 notes were not printed in advance? I understand the secrecy angle but the ATMs could have been calibrated for Rs. 50 denominations or best at least the size of new notes could have remained same. The only thing I fail to understand is that, commoners like us might not have great understanding on these matters but the people in RBI and ministry should have better understanding than what they have displayed.

The time chosen to announce was highly inappropriate as the wedding season and the sowing of the new crop season is about to begin. If you could plan for 10 months then you could have taken couple of more months to counter in the loopholes that might be there rather than asking for 50 more days. On one hand you have allowed post offices to dispense and exchange cash but at the same time not allowed the rural co-operative banks to dispense. Plus all these 10 months you only planned without action since all the new notes have the signature of the newly appointed RBI governor Urjit Patel.

Everybody including some of your supporters has questioned the move to bring in a higher denomination of currency, which, by economics, fails the whole logic of this move. Lower denominations would have prevented people from doing transactions for large sums in cash and it would have ensured people to use the banking way but introducing a similar and a higher value denominations negates the whole move in one go.

You said India has about 200000 ATMs out of which only 120000 are operational. Why wasn’t it made sure that they are all up and running? India has about 678000 villages and almost every village atleast inhabitats about 300-400 person. Even the policy of village panchayat formation is on the basis that there should be a minimum of 1000 people in that village. If you really had thought it through to execute this at such a massive scale why didn’t you come up with elections like arrangements? You couldn’t because you knew there isn’t enough capacity to print this much cash.

The daily press conferences of Mr. Shaktikant Das, economic affairs secretary, should be broadcasted simultaneously on All India Radio and FM channels so that it has the maximum reach and one knows what’s happening on a daily basis. You stand in the queue in the night with some guidelines and by the time you reach the counter the next noon the guidelines have changed without being properly communicated.

I guess this is what happens when you have a very good lawyer taking care of the Finance Ministry.

Banks: Under UPA everybody said that CBI works under the influence of Government. I am shocked to see how the RBI is working under the influence of the current government. If you are a student of law and you know a bit of economics you would definitely know how many laws the government broke just to announce this order. So many legislative and judiciary procedures have been teased at.

The Economy and the banks would have benefitted the most, if major part of black currency that is out there had come back into the system. You could have extended the voluntary income disclosure scheme after the announcement. Why did you openly announce that whosoever declares more than 2.5 L would be scrutinized and about the 200% penalty? You can have done that secretly too, but by making a huge announcement you have shunned more people away and they are ready to burn or throw the cash away in rivers rather than making it a part of the economy.

I know it would make the banks cash rich and may help them clear off some NPAs but don’t forget that the same people whom you have forced to deposit, will withdraw the amount in newer currencies as well and you will get to know the correct picture only after March 2017. In fact one of the most interesting points is the cash that is being accumulated in banks as a part of this exercise, what’s the guarantee that it won’t be further lent out to bigger corporates? Why are the corporates biggest gainers of tax exemptions when they themselves are the biggest defaulters? Wasn’t this a failure of Banks that Vijay Mallya got crores of credits after credits without any repayments? Can a common person in India get loan after loan like this? What were the immigrations at airport doing when such a huge defaulter was leaving the country?

The banks are overloaded with work and I totally sympathize with them. Something has been forced upon them too. But they are happy doing their duties on the name of nationalism. They are saying that no other banking function would be performed in the meanwhile at least for this 50-day period. I want to know what about the other banking functions that have been stopped currently for these days, wouldn’t it be a huge backlog for the banks itself when they will resume normal banking functions? Don’t forget the election duties and the March closing.

Patriotism and Nationalism: There is a new movement started in this country especially from this year where on every instance in your day-to-day activities you have to prove your nationalism and patriotism. For every event there is a social media campaign on what pain the soldier goes through. I totally understand that pain as my father has served in the army for twenty years but this was never done earlier. Nothing pains me more to see a soldier get hurt but that doesn’t mean that for everything you need to bring in the soldiers to win your argument. With all due respect I know the armed forces’ role in the nation building and securing the country but I believe that everybody is important in this chain. You cannot say that a soldier is only important to this country and others are just free riders. A farmer is equally important and so is a bank officer. An administrative officer is equally important and so is a postman. An IT guy is equally important and so is a merchant. Everything in totality makes the whole machinery known as Nation move and function properly. If one wheel goes off…so does the balance. Stop patronizing everyone who has not served the country in armed forces. We all love and respect our armed forces and we are very proud of them.

An even newer trend is accusing anyone of anti-nationalism who questions the government. Democracy is ‘to the people’…’for the people’…’by the people’, so where does the question of anti nationalism arise. Even withdrawal currency move, if you question the execution then you are an anti national. Why does an Indian have to abide by what a certain political party or certain segment of society thinks as patriotism? If questioning the government or PM was a criteria for anti nationalism, then I believe everybody in their lives at some point or the other would have disagreed to a statement or a policy of PM or government. Does that mean everybody is anti national? Why Why Why!!!

I think Muhammad Bin Tughlaq would have also convinced everyone to move from Delhi to Daulatabad on the name of patriotism and nationalism otherwise why would everyone move.

Argument of Poor People: It deeply saddened me today to see a responsible citizen like Anupam Kher retweeting an article where it said that the argument of poor people was a very weak argument. I believe I have shared enough data to tell what and how much the poor and rural population exists in India and it is not a secret what they are going through on daily basis to cope up with this move. It’s very easy to sit in ACs…ordering a pizza online and posting on twitter to ask everyone that the trouble is just ‘a bit’. I challenge those people just to keep a fast for two days and they will understand how would the others be managing in queues. I am afraid; a farmer who survives every year on the crop which he sows for that season, wouldn’t be able to fight this battle till March. Be prepared for more suicides.

What about those who earn their livelihood on daily wages? For some it is a ‘mere’ 50-day period…but for some…it might turn out to be a lifetime. When loans and taxes more than 2 lakh crores can be waived off for the corporates in the past two years then why can’t it be done for poor farmers?

The Hypocritical Side: I have been taught from my childhood that the Supreme Court and Chief Justice of India are the supreme authorities in India. On one hand you want the public to believe in your fight against corruption and on the other hand you are making it sure that the Judiciary comes to a stand still. The SC itself has pulled up the government on multiple occasions including the CJI; who at least twice was very vocal of the same issue or the Bhakts believe that CJI is also a congress agent. But you continue to block…block and block.

You made a lot of uproar about Robert Vadra’s business transactions and security provided. I haven’t seen a single step taken against him. He still enjoys all the privileges, which he got under UPA governments. What are the actions on those whose names have appeared in Panama Papers? The Supreme Court on numerous occasions came down heavily on the Govt and RBI to make public the name of the largest willful defaulters of India…but I am yet to read a single name.

Pakistan is such a huge problem. Why haven’t you officially declared it as an Enemy state and stop all the privileges that it is enjoying on the name of a neighbor? Stop all the business transaction across the border with Pakistan but you also know the truth that thousand of tons of Onions are imported from them. Stop misleading the people how you want to save cows. I also worship cows but can the government explain why has beef export risen by 40% under their regime? Forget about the whole of India why isn’t the hyped Gujarat Development Model being replicated in at least those states where you have the 2nd and 3rd terms of BJP as government. Why was the common man asked to boycott Chinese decorative lights on Diwali worth Rs. 20 when the government is busy distributing contracts worth Rs 3000 crores to Chinese firms? I haven’t seen anyone from the twitter generation to boycott his or her laptops and smartphones.

Political mileage: It is really laughable of the government to say that the opposition does everything for political mileage. Politicians are out there to politicize an issue and use it to their advantage. Didn’t the government do the same with surgical strike when their hoardings in UP showcased the PM as Lord Rama with a bow and arrow without a single word on army or was it the first time that India did any surgical strike against Pakistan? I applaud the government for the same but don’t forget that earlier governments have also fought and won wars for the country with even braver prime ministers like Lal Bahadur Shastri.

If this was not about politicizing then why was this announced when you are on the verge of assembly elections in five different states? You could have it announced later, would have given you more time to prepare and would have saved you some indelible ink which now the Election Commission has also said is wrong to use in this case.

Blind Supporters: Won’t write anything under this as the supporters might find it difficult to read.

The people angle: The generation that is shouting the loudest…please go and ask your parents how they saved and saved to make you literate so that you can send a tweet one day. Do you think that everybody who deals in cash and in unorganized sectors is carrying black money? Why does every salaried employee try to save the maximum tax amount through bogus declarations? If everyone is so concerned with nation building then I believe no one should opt for any tax savings. Pay your complete tax and do your bit for the nation.

It’s the people who are corrupt and not the currency one should always remember. Get hold of them and you will curb corruption but not this way. Haven’t we heard about corrupt Income tax officers or sales tax officers? Now you are making them even more powerful without a proper check mechanism. This move ridiculously slaps everyone as hoarders of black money…with the real culprits still finding ways to swindle.

This social media generation is getting fooled time and again cause of marketing tactics, which they aren’t intellectually capable to understand. Biggest examples are Donald Trump getting elected as American President, BREXIT, Kejriwal getting elected. These were the same people who were marching and raising slogans at Jantar Mantar. I have all the rights to believe that the same is happening in this country now at this very moment.

The patriotic crusaders should understand that writing on notes destroys more currency, which amounts to more than the total counterfeit currency. RBI loses currency worth more than 2000 crores just because of notes that become unusable because of scripting on them. Shouldn’t we first change this habit of ours? There is a liquor ban in Gujarat doesn’t the same people who are supporting the move purchase liquor in Gujarat through illegal mediums? According to bhakts everybody is corrupt barring them. They are the biggest Messiahs out there who approve others of their nationalism and patriotism. I guess the government should also come out with AADHAR card like thing where they can have parameters for patriotism and whosoever qualifies can get a card to prove he is a patriot.

And the theatrics continue: I know he has been trained by versatile actors like Anupam Kher and Paresh Rawal and it is certain from the way he takes jibes on others during speeches. Why did the PM shed tears in one of the rallies after announcement? Isn’t it a kind of emotional blackmail? If you said that this is the biggest economic move that will change India then why to shed tears. Be confident and manage the things properly. Or is the value of a PM’s tear more than that of a common man who is taken apart daily by the scathing system? Wasn’t one of the biggest economic moves was Manmohan Singh’s declaration of LPG in 1991 as Finance Minister? I believe there wouldn’t have been an economy today if those steps weren’t taken place back then.

When PM’s 90 years old mother went to the bank wasn’t that publicity stunt? Doesn’t she stay with Modi’s other siblings or were they so busy that their mother had to go out? These are the most dangerous of tactics through which he is making everyone think that whatever life people are spending in queues would eventually turn out in their good and India would become a black money free country. What the people don’t understand is that the rich continues to grow richer and the poor continues to remain poor. This has always happened and in a shocking stat the divide between the rich and poor has increased since the Modi government came into power.

Even Smriti Irani was displaying the same level of theatrics when during a Lok Sabha session, speaking on Rohith Vemula she became more of a mother to him rather than her own mother and was severely criticized by Rohith’s own mother. She wants me to believe that justice has been served by setting up a one-man committee. One man cannot be mentioned as committee unless you are writing a joke.

In one of the latest speeches he even compared the 19-month (actually it was 21 months) period of emergency under Indira Gandhi with this 50-day period. So he himself agrees that the hardships caused, which are sold and packaged on the name of patriotism and nationalism is a kind of economic emergency. What he actually forgot was what happened to Indira Gandhi in the next election after the emergency. He himself has a policy that nobody in his cabinet should be above 70 years of age then I wonder how would he assume office as he would be so close to 70 by the next elections or that would turn out to be another gimmick.

Conclusion:

Stop branding that everybody who is questioning the move has black money. Some people are just not blind. I always thought that the PM, who always speaks about his humble background, would have his sensitivities attached to that class but I guess that is the section of the society which is the most hit.

I hope you will disclose at some point that to bring in these moves what all legal procedures have you skipped to announce the withdrawal of currency notes.

I know people and the blind followers will come and abuse. Some would even try to lynch me if this one goes viral but I am not afraid, instead would request you to try to raise the quality of your arguments.

I will end with simple logic that prevails in law that we can let go of many culprits but no innocent should suffer but I guess you only know your logic.

A quote from Chanakya

A quote from Chanakya

The first day of MBA taught me that every opportunity is not an opportunity until it is totally aligned with your strengths and resources. Similarly every good move is not good until it is implemented properly and serves the larger and common interest of people.

I would be the happiest if whatever I have written above; government proves me wrong in the future.

– A hopeful Indian

25

A KISS that never happened

A KISS that never happened…

“Will you be my Dance Partner for Life?” was all I could muster. She cautiously mentioned, “I need some time to think as I am not sure what exactly I am looking for”. 

Some days back while I was in Dubai…

I: See my intentions are very clean and pure for you…but I guess we are not on the same page…at least at this time and point in our lives. You are on my mind and thoughts always and I am not saying this to flatter u. It is really the case.

She: I think we should sit and talk about this. I would want to settle down for sure but I don’t know what I am looking for and even if I say I will think about it I am uncertain how will you take it plus I am skeptical about what I want.

I: Okay then lets sit and talk.

I came down to her town. Was there for about a week and tried to reach out to her everyday and plan a meeting. She was either too busy or too busy, but all in all didn’t meet me. I was hurt and on top of that she forgot my birthday. The only thing that came to my mind was it’s all about the priorities and my name wasn’t on that list. “When she has her priorities cut out then why are you busy trying to woo her”, the mind questioned. My mind understands and takes a stand but the poor heart gives way.

When the meeting finally took place

I drove to her place and from there we went in her car to a Gurudwara. Just before leaving She had washed her face and forgot to put any makeup. Her kohl-less eyes were really piercing. Her face was looking simplistically amazing and serene just like the face of a newly born. She wrapped around a ‘duppatta’ (Indian Scarf) around her head before entering the premise. I am not finding any words to describe her. It’s in my memory and every time I close my eyes I can see her. She was looking like the perfect wife that I always dreamed off. She herself was not at peace from within but for the first time I noticed that there was a lot of calm on her face, which was actually getting transferred on to me. In fact the peace returned to the Gurudwara once she arrived. After she prayed we sat on a bench inside the premise.

She began, “I guess you are not planning to shave off your beard anytime soon”. “I celebrated a very dear friend’s birthday in January and that was the last time I shaved”, I said mischievously. She interrupted me mid sentence, “yayayaya…I know I know…it was my birthday only”. I smiled sheepishly and began:

You said that you are looking for someone who is mature…who is elder to you. My question to you is what is the guarantee that a person who is elder to you is definitely more mature and a guy couple of years younger wont be. A guy who has shouldered a lot of responsibilities and seen a lot in his past and who has tried to do justice to each one of them would have some level of maturity and understanding to do it.

All this while I have loved you…the form might be different. I never judged you for you being you. I never judged you for your scores, I never judged you for your lifestyle, I never judged you for how you dress up, I never even judged you when you went after other guys, I was always with you…but now I believe I should be given a chance to prove my worth. How can I convince you to be mine?

Her puzzled look conveyed that she wasn’t ready with an answer and the talkative me continued.

I love the way you are. The complete you…not a percent here and there. I guess I have fallen for this imperfection. I love your innocence and at the same time your carelessness. I love your smile and at the same time your temper. I love your giggles and at the same time your anger. I love your warmth and at the same time the way you shun people away. I love the genuine friendliness in you and at the same the difficult being that you are. I love your dance and at the same time the flaws. 

he found peace and solace

What my heart felt

I believe love is binding together of all perfections and imperfections of two souls. If it’s too perfect then it can’t be love. That way it would be become too boring and the love will slowly find its death. The beauty of it lies in it only. What’s the point of happiness if there is no sorrow…what’s the point of day if there is no night…what’s the point of good if there is no bad. Imperfections bring a sense of realism to everything. The most important thing would be how we use all these to our advantage…to our bond…to our relationship.

“I feel there isn’t any spark. We don’t have that connection and on top of that I am myself not sure what I am actually looking for”, she reasoned.

Irony of my life would be our relationship getting burnt when there was no spark in it😦

I Continued, “It took a lot in me to bring back to life that part which died 3 years back and I decided that I wont consider anyone to be my soul mate ever again. But with you I can see a future, I can see a way and above all I can see a life. If I can do that so can you. In any case you are going out to screen candidates for a perfect arranged marriage. In the first couple of meetings can you imagine kissing someone, that spark might be there…but how would you make sure of his nature, behavior and his real self? At least with me you don’t have to make any guesses. You know who I am or is it going to be another case where a guy who is friends with someone for so long, will lose out just because he was a genuine dear friend.”

I thought people seek someone who never asks them to change and accepts them the way they are. I have heard many of my friends complain that they have found a husband and he loves them but they haven’t found a friend in him. I totally believe that if there is love and no friendship then a marriage might flounder but if there is a strong bond of friendship between a couple where they can share each and everything with their partner without the fear of being judged, a marriage can withstand any storm.

“You do not understand my point of view. I can’t force myself to love you or even like you”, she was beginning to sound desperate. I listened to her reasons but they weren’t making sense…I guess for the first time I was finding it really hard to decrypt the fairer and better gender.

I tried to reason her out, “See in 99% of the cases when two people fall in love with each other, its always that one person falls in love and then woos and convinces the other.” We fall in love with our puppy or the recently gifted sapling. It’s all in the mind. It just takes one thought to be in love with someone.

I could sense that she was now very edgy and was beginning to lose her patience. We got up from the bench and headed towards the car.

You won’t believe but this year whatever decisions I have taken were totally based on us. I have not been able to make the next career move because you are not sure how you want us to proceed.

I am ready to love you with all what I have…with all what I am. And if you don’t know it I am already in so much love with you. I want us to dance together, to travel to see the world together, to laugh together, to fight together, to make each other feel safe, to complete each other and to grow old together, and in the process to love each other so that our bond of friendship grows forever.

“I cannot imagine kissing you”, she shouted back irritatingly while putting car in the top gear.

There was silence in the car after that. After a while she said in a dejected tone, “Now you will go quite”. I shyly mentioned, “I am thinking…”

We reached her place. I chose its better to bid goodbye and let her be happy the way she wants to be. I leant forward placed a safe kiss on her forehead, tightly hugged her and whispered; ”All I wanted was a chance and I really wanted this to work…anyways…this is the final time that we are seeing each other”.

I turned around…got on my bike…with moist eyes…had a joyless smile on my face, which echoed with my broken heart…rode away.

Image Ref: Poetry Language

Image Ref: Poetry Language

For all those who have suffered heartbreaks,

For all those who are with their love,

For all those who are friend zoned,

For all those who still can’t convince her,

And

For all those who smile in that pain…

It’s not a GoodBye…

But It’s a GOOD BYE

Manas ‘Sameer’ Mukul

 

0

2nd India Affiliate Summit

2nd India Affiliate Summit

India Affiliate Summit 2016

India Affiliate Summit 2016

The second edition of the annual gathering of affiliates marketing leaders in India – 2nd India Affiliate Summit (IAS16) – hosted by – IAMAIInternet and Mobile Association of India in association with vcommision was held on 1st and 2nd day of September of 2016 at the Leela hotel, Ambience Mall, Gurgaon.

The event gives a unique platform to marketers to discuss the innovations and dissect the implications of Affiliate Marketing. This has been an enriching initiative by IAMAI to bring Affiliate aka Performance Marketing industry together, providing educational sessions on the latest industry issues along with networking opportunities for affiliate marketers.

The India Affiliate Summit 2016 is designed to revolutionize the Affiliate marketplace in India. Spread across 2 days of networking & innovation, the Summit is segregated to provide you the opportunities to hobnob with fellow Affiliates & Brands alike, with the Affiliate Street being the main attraction. The Affiliate Street gave marketers a chance to immerse, converse and disperse insights on performance-based marketing.

Affiliate Street

Affiliate Street

IAMAI itself highlights on its India Affiliate summit website as to why one should attend the summit. Apart from lead talks, keynotes and group discussions, a lot of emphasis was laid on networking as well which was significant from the fact that the during the course of two days there were designated slots for networking.

Why to attend IAS 16

Why to attend IAS 16

The top affiliate marketing leaders addressed a variety of topics including;

  • Demystifying new age Affiliate Marketing
  • Cracking the Affiliate Marketing Code
  • Synergizing Brand building and Affiliate Marketing
  • Importance of data quality and Campaign Optimization
  • Means or the End: Last Click vs Multi Click attribution
  • Reality Check: Pitfalls of Affiliate Marketing
  • Mobile Affiliate Marketing: World of Apps, Pops, re-directs & advertising
  • Ordering its way to growth: Affiliate for ecommerce/food tech
  • Anatomy of perfect Affiliate Marketing
  • Navigating the Affiliate Marketing Ecosystem: Lessons learned and helpful hints
  • Into the crystal ball: New age drivers for Affiliate Marketing
How Shoutmeloud increased its revenue by 200% within an year

How Shoutmeloud increased its revenue by 200% within an year

In between the plenary session a lot of Lead talks were also there. One that stands out, me being from a blogging community, was of Harsh Agarwal, founder shoutmeloud.com. He spoke on how shoutmeloud increased its revenue by 200% within one year. Some of the other big names which were present at the summit were:

  • Parul Bhargava – CEO of vCommission
  • Aasheesh Marina – Search Quality at Google
  • Aashish Bhatnagar – Head of Mobile & Affiliate Marketing Shopclues
  • Abhilash Premanand – Mobile Marketing & Digital Marketing Specialist at BankBazaar.com
  • Amit Sharma – Head of Digital Marketing & E-commerce at Max Life Insurance
  • Ankur Singla – Founder and CEO of Helpchat and OneDirect
  • Anshul Srivastava – Head of Digital Marketing at BigBreaks.com
  • Anurag Gupta – Founder and MD at DGM India
  • Ashwiny Thapliyal – Regional Head of Sales India & Southeast Asia at TUNE
  • Swati Bhargava – Co-Founder at Cashkaro

To summarize the couple of days of India Affiliate summit; It focused on how Affiliate Marketing can help businesses and brands, how you can grow your business, networking with more than 1500 attendees and more than 70 delegates, what are the keys trends and what all things will hold the key to future as far as Performance Marketing is concerned.

I would like to take this as an opportunity to thank IAMAI and Blogadda for making it possible for me to attend the event on both the days.

Manas ‘Sameer’ Mukul

6

The LAST BENCH

The LAST BENCH…

It was the start of summer of 1997, and I had successfully completed sixth standard and got myself admitted in seventh. Usually the session began from April and all the new admission happened by then…but there were a few who would join the session a bit late sometimes in May and some even later than that after the summer vacations got over.

Our class had a rotation system, in which every row of student got to sit in the front row once in a week. By then most of the class knew my ways…I had the last row just to myself…with no one ever asking me to rotate.

The Place where it all began

The Place where it all began – Image Ref: Neha Uttam Kumar (www.craftoon.in)

It was a sunny morning and we had returned to our classes after the morning prayers. My south Indian Class Teacher who happened to be our English teacher was taking the roll calls. She had reached midway only…when a female voice interrupted her, ‘Ma’am!! May I come in’? She was another of those late admissions. Hardly had I known then that this girl would turn out to be one of closest friends I’ll have for two decades. (Yeah you heard it right…TWO DECADES).

‘Ma’am!! May I come in’, she asked for the permission again. The sound of a girl’s voice was more than enough for all the students to gaze towards the entrance especially the boys from all the rows…from first to last…and hence my vision was also scanning her. The first thing I noticed (which I remember) was her free flowing golden brown hair on an unusually tall girl for a seventh grade. Modern would be the wrong word to use here, as she looked more urbane than others. When the length of other girl’s skirts tip toed with their matching socks’ she stood out with just knee length ones. Her tall, waxed (I should not mention here but was uncommon in those days) legs added to the allure.

The teacher gave her permission to enter the class. She got her name registered in the attendance register and started looking for a place to sit. Unfortunately for her the girl’s row was full (Yeah we had a separate girls row  ) and Fortunately for me I was the only one sitting on my Last bench. She walked between the girls and the boys’ row and everyone from the first seat to the last followed her with their salivating stare till she reached my bench. I was no dud either but never…ever had any girl asked me, whether she can sit next to me…and hence with my unprepared nervous look…I nodded. That’s how my last bench friendship started…

The girl with the brown hair - Image ref - and-beautiful-blue-drawing-favim-com-1624755.jpg

The girl with the brown hair – Image ref – and-beautiful-blue-drawing-favim-com-1624755.jpg

She came across as a brat to me and would carry the fanciest of things you could imagine…from glitter pens to different type of colorful pencils…from unusual hairpins to…colored covers for the notebooks. There was a child in her who decided never to grow up even to this day. She was careless at times…was extremely pampered and amusingly clumsy with things and at times with herself too. The more I got to know her…the lesser that feeling got, ‘where it was a big thing to sit next to a girl’ and in no time we were like buddies and had our gang.
Giver her height, she took the utmost advantage of it…she was an athlete and played a lot of sports. When other girls were busy chitchatting and playing stupid games she would be around us on the field or on the basketball court. This made our bond stronger. Whether it was recess or sports period or just chatting in the canteen we were everywhere.

All this gave a tomboyish feel to her. There would be occasions when we would be standing in the canteen and she would have her arm around my shoulder and it was the onlookers which made me realize that it’s time to take that arm off from there. She hardly gave a damn about those kind of people and that was the most likable thing for me in her. She knew what was good to her and always followed that…though that can’t be said for the bad ones.

Slowly the standards n years passed…the gang got bigger…and we were something BIG back in those days. From academics to extra-curricular…from dance to sports…from good to bad…our group had a presence.

I was always worried for her as she was a bad judge of friends…she was very poor in knowing people’s intentions behind their smiling faces. And more often than not she ended up in tears…which infuriated me a lot.

At times she found scoring marks a little hard in the science subjects and hence opted for commerce stream as our sections changed. She found new friends…newer interests…and newer connections. Our time together lessened…some of the recesses went in just waiting for her…and soon the group began to decrease in size. Meeting her on rare occasions…seeing her happy…enjoying and having fun with her buddies…made me realize that it was in her best interest that we don’t force her to join us.

Though we were still in the same school but the last two years passed with the minimal of interaction between both of us. We knew we were still good friends…she knew I would be there for her every time she needs my help and the same was for me…but sadly the ‘fizz’ was gone from the bond.

As it happens in most of the cases the people who were best buddies in their school time…hardly are in touch after that. The same happened with us. We both were busy pursuing our own bachelors in different cities…we hardly spoke leave alone meeting, as the era of social media was yet to begin. Just an occasional visit to her house on festivals or public holidays and it was still not a guarantee whether I would see her.

Image ref: Google.com

Image ref: Google.com

Some two years later we were accidently in the same city and decided to meet up that evening in a mall…but on one condition that I will have to drop her home as it would get late by then. It was our chance to catch up on those lost years and to put a dressing wherever the cracks had begun to appear in our sweet special bond.

She shouted out a long ‘Hiiiieeeeee’ with her ever-sparkling smile the moment she saw me. She was wearing a white ‘Punjabi’ salwar ‘n’ kurti and was simply looking flawless. A small ‘bindi’ amplified her beauty many folds. In fact this was the first time I was noticing the feminine qualities hidden in her. She was more confident and surer of herself both in her looks and talks. For the first time I saw a beautiful girl in her and not the tomboyish brat who sat next to me.

I still remember, after about eight long years, each and every word she spoke…the conversation we had…where we sat…what we ordered. After the initial hi and hello…we began opening up about our lives…the harsh realities that she encountered during the last few years. I could see and sense the matureness, though it was not a lot, in her. She was not the same careless kid anymore. I personally believe, no matter how rich or happy you are…but the meaning to one’s life add only when they have had their share of the bitter truths.

Listening to her story…sharing my own…saw her eyes brim with tears…my heart went out to her and just wanted to hug my old buddy with whom I once shared that bench. But I refrained…don’t know why. We spoke for hours and then I dropped her home. She hugged me while I was still on the bike (such an idiot I am). My mind couldn’t detach itself and my thoughts kept on lingering with what all she told me.

We met a couple of more times after that, in fact on one occasion I met her with my girlfriend. But again the years passed…I left the country…she went back home…changed cities…changed professions. This time luckily the technology had taken the leap and we were in better interactive stage than last time.

Recently I got to see her again, this time on a promise of a Royal Enfield ride back home. We met at a café where she reached before me. Dressed casually in a jeans and top with a tinge of reddish color to her hair…she was looking cool. It being lunch time and the café not serving any intoxicating beverages…we opted for a pizza and ice teas. We chatted and chatted about…life…jobs…not getting married…parents…pressures…everything. Her eyes brimmed a couple of times and I refrained and restrained myself again.

It gave me goose bumps when I realized how time flew and it’s been like two decades when we first shared the bench together. For a moment I felt as if we were those kids back from the school days. She told me about how she enjoys her single status by learning all kinds and forms of dance and how it has made her a dance freak…that I actually love.

The sun was about to set and she had a dinner plan…so finally we got on my Royal Enfield and headed home. I did not make any efforts to prove that I am lesser of an idiot now and again hugged her while sitting on the bike. Gifted her some chocolates, which I got from my eurotrip for her. While hugging her, my cheeks accidently felt her cheeks, which were already being kissed by her hair. For the first time I felt like kissing her…felt as if that moment should remain forever. She crossed the road and went inside her home…I was still standing in that moment…wishing her to come back. Would have got down from my bike…removed the hair strands playing with her face…embraced her nicely…looked into her deep dark eyes…made a promise to them that no tear of sorrow will ever hug them…all your worries are mine now…and…would have asked, “Will you be my Dance Partner for Life”?

For all those who were back bencher,

For all those who were first bencher,

For all those who still can’t convince her,

For all those who had a brat as their best friend,

For all those who never had any,

For all those who love her smile,

and

For all those who want her as their dancing partner for life

It’s not a GoodBye,

But it’s a GOOD BYE…aur han Happy Women’s Day to her and all the women out there as everyone is special and beautiful in their own way. Cheers!!!

Manas ‘Sameer’ Mukul

1

10th India Digital Summit

10th INDIA DIGITAL SUMMIT – IAMAI

India Digital Summit

India Digital Summit

The biggest annual gathering of Digital leaders in India – 10th India Digital Summit (IDS) hosted by – IAMAIInternet and Mobile Association of India was held on 9th and 10th day of February of 2016 in the heart of our national capital, New Delhi, at the Lalit hotel. The event was a unique opportunity which saw many huge names, the smartest minds in market from the Digital and Marketing Ecosystem along with some new ones that have started surfacing and started knocking on the doors of success.

Continuing with the current government initiative of ‘Start-up India Stand-up India’, the event covered a vast range of topics aligning with the government’s agenda and with the current technological and digital space in the country. The top CEO’s and CMO’s addressed a variety of topics including;

  • Smart Cities Mission: A step towards Smart India
  • First Steps to Entrepreneurship – launching of a start-up
  • How health tech is on a roll?
  • Why Food tech industry is moving towards a new ceiling?
  • What the state of internet in rural India?
  • What is the future of Internet?
  • Education Tech – the revolution has added a new dimension to the education industry
  • Financial Inclusion – Advancing financial inclusion in India
  • How to scale up start up: Analyze, Attract, Implement and Grow
  • Travel Tech – The road ahead
  • What’s the state of Internet and women in India: technology to aid for gender parity
  • Mobile touch points across brand marketing
  • Marketing automation: Transforming the way the marketers work
  • How India is moving towards a cashless economy
  • Apps Development innovation required in India
  • Building a killer team – Ways to Attract, Hire and retain the right people
  • How is the technology giving a leap to financial institutions
  • The power of content marketing to drive Digital Media Campaigns
Deep Kalra, MakeMyTrip with Amarjeet Singh, OLX

Deep Kalra, MakeMyTrip with Amarjeet Singh, OLX

The Lalit provided the perfect setting for the event where the complete Hotel was covered in the flavours of India Digital Summit. There were four major halls where the leadership talks and discussions were taking place and a designated Exhibitors section. This time IAMAI – IDS gave an exciting opportunity to young budding entrepreneurs to come and present and pitch their ideas and start-ups in front of a panel of investors and market leaders.

Chairman TRAI at the 10th IDS

Chairman TRAI at the 10th IDS

The Exhibitors section had stalls of the major sponsors explaining their key offerings but the buzz was majorly generated by the ‘Startup Zone’ which was again a glorious opportunity for some start-up to set up their stalls and explain to visitors what their offerings were. It was great even for the new technology curious visitors as they were complimented with food and tea coupons depending upon the passes they were holding.

The Summit commenced with a welcome address by Kunal Shah, Founder & CEO, FreeCharge & Chairman IAMAI. It was followed by many speakers in different auditoriums including Umang Bedi, MD Adobe, Shri Ram Sewak Sharma, Chairman TRAI, Dinesh Agarwal, Founder & CEO Indiamart, and Deep Kalra, Founder MakeMyTrip. The first day concluded with the CEO’s dinner which posed as a terrific opportunity to connect and network with the key figures in the business.

Dinesh Agarwal of Indiamart at 10th IDS

Dinesh Agarwal of Indiamart at 10th IDS

Second day witnessed equally huge names from the digital ecosystem. Murugavel Janakiraman, founder and CEO CONSIM and Shri Rajeev Chandrasekhar, MP Rajya Sabha got the day underway. Nandan Nilekani graced the occasion with his presence and strategic inputs on how he is shaping the future AADHAAR and its inclusion in every aspect of life and hence economy. The day also saw the likes of Dippak Khurana, CEO Vserv, Amit Jain, CEO Cardekho, Kirthiga Reddy, MD Facebook India, Vijay Shekhar Sharma, Founder Paytm, and Rajan Anandan, VP & MD Google SE Asia & India. The valedictory address was given by Shri Jayant Sinha, MoS Finance government of India.

Nandan Nilekani at 10th IDS

Nandan Nilekani at 10th IDS

The second day concluded with the 6th edition of the India Digital awards which definitely glamorized the event along with recognizing the hard work of the techies for their contribution in the Digital universe.

Excerpts from the 10th IDS:

“Every Entrepreneur is a Social Entrepreneur in India. Popularity shouldn’t be a metric for success. Entrepreneurs should create value so that the VCs chase them. Our Favourite sport is jumping to conclusions. Great Entrepreneurship should not be like coaching classes, don’t always look for mentors.” – Kunal Shah, Founder & CEO, FreeCharge & Chairman IAMAI.

Nandan Nilekani with his mission on AADHAAR

Nandan Nilekani with his mission on AADHAAR

“Adobe is changing the world through digital experiences. The real differentiator is Customer Experience for products and services. Every Experience should be consistent and continuous. Experience is the new brand and customer journey is the new product.” – Umang Bedi, MD Adobe.

“Software should be made available to everyone as commodities for us to grow. Digital India vision can only be achieved if there would be connectivity all across infrastructure and internet.” – Shri Ram Sewak Sharma, Chairman TRAI.

Dippak Khurana of Vserv at 10th IDS

Dippak Khurana of Vserv at 10th IDS

“Scaling up is very individual and intuitive. Accelerators and Alliances are two very different things. It’s about repeat usage (churn) not new usage. Don’t try to provide solutions to everyone, be focused. It’s not about the ideas… It’s about the execution and Execution is a series of small ideas.” – Dinesh Agarwal, Founder & CEO, IndiaMart

“It’s totally about perseverance with your startup. Don’t have a plan B when you embark on your journey of a Start-Up. MakeMyTrip’s success is because of its TEAM. Please be aware of competition but don’t obsess over them. Competition is equally important…If u don’t have competition that means you are in the wrong space”. – Deep Kalra, Founder MakeMyTrip.

Irfan Khan Ceo Blogmint at 10th IDS

Irfan Khan Ceo Blogmint at 10th IDS

“Language support is very crucial for Internet in rural India. Affordable smart devices and affordable data is the key to take the Internet to rural India. We need the REASON for the person to come on Internet in rural India. Problem is content generation in regional language and because the content is in alien language there is very low discoverability Ambiguity is a key issue when it comes to translation. There should be standardization in taxes across country to support Internet in rural India. Consistency in network, spectrum n infra require for proper Internet in rural.” – Internet for Rural India.

Blogmint at work

Blogmint at work

“Constantly remind people of your mission and right Co-Founder is critical.” – Dippak Khurana, Founder & CEO VServ.

Chaaipani stall at StartUp zone

Chaaipani stall at StartUp zone

To summarize the couple of days of Digital summit; It focused on how digital transformation can help and give a tremendous boost to the Indian Economy both in urban as well as rural India,  which was in coherence with the current government’s initiative of ‘Start-up India Stand-up India’.

I would like to take this as an opportunity to thank IAMAI and Blogmint for making it possible for me to attend the event on both the days.

FlockChat at StartUp zone

FlockChat at StartUp zone

Selfie with Umang bedi, Adobe MD

Selfie with Umang bedi, Adobe MD

Manas ‘Sameer’ Mukul

0

ASUS ZenFestival – Celebrate the ZEN in you

ASUS ZenFestival – Celebrate the ZEN in you

Asus Zenfestival

Asus Zenfestival

It is monsoon time in New Delhi, but it was raining smart ‘ZEN’ Phones from Asus on 6th August, 2015 at Jawaharlal Nehru Stadium. There was glitz…glamour…celebrities…Bollywood’s Selfie Queen, Sonakshi Sinha, and hundreds of tech geeks at the ASUS ZenFestival. Yes you heard it right it was not an event it was a FESTIVAL. It was simply not an event about phone launches…there was much more to it…from graffiti wall to tattoo counter…from demo sections to celebrity look-a-likes where people could pose with them…from snacks counters to autograph walls…there was everything one could just imagine at such a Festival.

A girl getting a tattoo

A girl getting a tattoo

Colourful Glowing Drum

Colourful Glowing Drum

The festival was hosted by the talented Cyrus Sahukar who was at this spontaneous best whether on stage or interacting with the tech freaks present in the audience. Moving on, the crowd was mesmerized by an awesome and colorful flying drums performance followed by a gymnastic performance by a couple of foreigners.

Asus chairman, Mr. Jonney Shih, then took over the stage as he was going to make announcement for the launches of not one…not two…but six smart devices; four in the smart phone category and two in the tablet category. He thanked India for the awesome response that the Zenfone2 was getting after their recent launches in April. He unveiled ‘the Incredibles’Zenfone2 Laser, Zenfone2 Deluxe and ASUS ZenPad7.0 and ASUS ZenPad8.0. These all will be available in India exclusively on Flipkart from August 2015. He also showcased for the first time to the whole world Zenfone Max which is a battery powerhouse with 5000 mah of capacity which is launching in October 2015.

Awesome Flashing Flying Drums

Awesome Flashing Flying Drums

Sonakshi with Zenfone Selfie

Sonakshi with Zenfone Selfie

He then invited our very own Bollywood’s Selfie Queen, Sonakshi Sinha, to come up and launch a very apt product for all the Selfie crazies out there. She was looking stunning in a bodycon slit black and maroon maxi dress. The top of the dress was stripes which was nicely wrapped around her body. She deservedly is the first owner of the Zenfone Selfie which has an amazing 13 MP front camera which is a perfect for all Selfie lovers.

13MP Front Cam Selfie Price

13MP Front Cam Selfie Price

There is nothing better than proving your worth about product’s reliability and credibility in front of an audience. Asus CEO, Jerry Shen, along with fellow colleagues demonstrated some of the most amazing capabilities of the different Zenfones. They even took on the might of iPhone6 demonstration after demonstration and I must say here, it looked really convincing considering the segment and pricing differences of both the offerings. ASUS also unveiled their mascot based on Zen Series itself – ZENNY.

The Incredibles for India

The Incredibles for India

According to me this time Asus has got it right with a lot more compelling products which are catering to specific needs of the consumers. Even the pricing seems to be spot on from Asus which will even make the competition take notice and the consumers smiles. Lastly I can only say one thing; there are smart phones launches…there are tech events…and then there is ZenFestival…there is nothing better than this especially in India in this space.

The Zenfone Family

The Zenfone Family

You can also PRE-ORDER your ZenFones HERE.

Manas ‘Sameer’ Mukul

1

Healthy Living: Indulging in Sports

Healthy Living: Indulging in Sports

Healthy Living

Healthy Living

Indulging in sports and outdoor activities can make you a healthier and fitter person both physically and mentally. Let’s take a look at few of the top reasons why you should be out there having some fun right now rather than staring at your screen!

1. Goodbye stress: Is life giving you lemons? Put on your sports shoes, go for a run, come back drenched in sweat, sip on the fresh lemonade you just made and voila! The lemons have been taken care of, and you are now eagerly awaiting fresh ones. Okay, what I mean by that is that working out can effectively reduce stress and prepare you for future challenges.

2. Natural anti-depressant: If you have been feeling them blues lately then prescribe yourself some exercise! Exercising for a few hours every week has been proven to increase the production of neurotransmitters such as endorphins and nor-epinephrine. These chemicals are responsible for a healthy brain function, and lower levels have been linked to vulnerability to depression.

3. Battle addiction: Dopamine is a ‘feel good’ chemical present in our bodies. We normally produce dopamine in response to exciting and stimulating activities like eating, exercising, sex and sadly, consumption of alcohol and drugs. People become addicted to such negative substances as they act as a source of anywhere, any time dopamine. Don’t you think a much healthier alternative to feeling good would be exercising? Exercising is highly recommended to those who are battling addiction and can help prevent relapse.

4. Boost creativity: Incorporating exercise in your daily routine can actually spark creativity in you. Recent studies found that regular exercise can boost the creative process of the brain by improving convergent and divergent thinking. While the former is concerned with coming up with the correct answer to a problem, the latter is a purely creative thought process.

5. A lighter you: It’s a known fact that indulging in physical activity burns calories and keeps you fit. Breaking a sweat can do wonders for you if you want to reduce weight. Just make sure you are wearing sportswear and not ordinary clothes when you hit the gym. Fitness clothing is specially designed to improve your performance by regulating the rate at which your body sweats and prolongs the duration before you exert yourself.

6. Cure insomnia: Lifting weights in the gym, going for a walk or playing a game of football all have a somewhat similar effect on the body. The body works hard and tires itself at the moment and demands rest by signalling the brain. Hence, resulting in deeper sleep cycles.

7. Bigger, better, faster, and stronger: ‘What doesn’t kill you makes you stronger’ and that’s exactly what happens when you indulge in sports. When you work out, your body breaks the existing cell tissues causing the notorious muscle soreness. This damage is repaired and newer and bigger muscles are formed when you are resting. Now the fastest way to build muscles is by enrolling yourself in a gym. However, inadequate gym wear can cause injuries and must be avoided at all costs.

This is a Guest post by Parul Chahal, Jabong.

Here’e the author’s bio:

Parul Chahal is a fitness freak who likes to engage in various sports to stay active. Being a passionate writer, she likes to pen down her fitness stories to keep her readers abreast of how sports and outdoor activities can help us feel good.