ASUS ZenFestival – Celebrate the ZEN in you
It is monsoon time in New Delhi, but it was raining smart ‘ZEN’ Phones from Asus on 6th August, 2015 at Jawaharlal Nehru Stadium. There was glitz…glamour…celebrities…Bollywood’s Selfie Queen, Sonakshi Sinha, and hundreds of tech geeks at the ASUS ZenFestival. Yes you heard it right it was not an event it was a FESTIVAL. It was simply not an event about phone launches…there was much more to it…from graffiti wall to tattoo counter…from demo sections to celebrity look-a-likes where people could pose with them…from snacks counters to autograph walls…there was everything one could just imagine at such a Festival.
The festival was hosted by the talented Cyrus Sahukar who was at this spontaneous best whether on stage or interacting with the tech freaks present in the audience. Moving on, the crowd was mesmerized by an awesome and colorful flying drums performance followed by a gymnastic performance by a couple of foreigners.
Asus chairman, Mr. Jonney Shih, then took over the stage as he was going to make announcement for the launches of not one…not two…but six smart devices; four in the smart phone category and two in the tablet category. He thanked India for the awesome response that the Zenfone2 was getting after their recent launches in April. He unveiled ‘the Incredibles’ – Zenfone2 Laser, Zenfone2 Deluxe and ASUS ZenPad7.0 and ASUS ZenPad8.0. These all will be available in India exclusively on Flipkart from August 2015. He also showcased for the first time to the whole world Zenfone Max which is a battery powerhouse with 5000 mah of capacity which is launching in October 2015.
He then invited our very own Bollywood’s Selfie Queen, Sonakshi Sinha, to come up and launch a very apt product for all the Selfie crazies out there. She was looking stunning in a bodycon slit black and maroon maxi dress. The top of the dress was stripes which was nicely wrapped around her body. She deservedly is the first owner of the Zenfone Selfie which has an amazing 13 MP front camera which is a perfect for all Selfie lovers.
There is nothing better than proving your worth about product’s reliability and credibility in front of an audience. Asus CEO, Jerry Shen, along with fellow colleagues demonstrated some of the most amazing capabilities of the different Zenfones. They even took on the might of iPhone6 demonstration after demonstration and I must say here, it looked really convincing considering the segment and pricing differences of both the offerings. ASUS also unveiled their mascot based on Zen Series itself – ZENNY.
According to me this time Asus has got it right with a lot more compelling products which are catering to specific needs of the consumers. Even the pricing seems to be spot on from Asus which will even make the competition take notice and the consumers smiles. Lastly I can only say one thing; there are smart phones launches…there are tech events…and then there is ZenFestival…there is nothing better than this especially in India in this space.
Manas ‘Sameer’ Mukul