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2nd India Affiliate Summit

2nd India Affiliate Summit

India Affiliate Summit 2016

India Affiliate Summit 2016

The second edition of the annual gathering of affiliates marketing leaders in India – 2nd India Affiliate Summit (IAS16) – hosted by – IAMAIInternet and Mobile Association of India in association with vcommision was held on 1st and 2nd day of September of 2016 at the Leela hotel, Ambience Mall, Gurgaon.

The event gives a unique platform to marketers to discuss the innovations and dissect the implications of Affiliate Marketing. This has been an enriching initiative by IAMAI to bring Affiliate aka Performance Marketing industry together, providing educational sessions on the latest industry issues along with networking opportunities for affiliate marketers.

The India Affiliate Summit 2016 is designed to revolutionize the Affiliate marketplace in India. Spread across 2 days of networking & innovation, the Summit is segregated to provide you the opportunities to hobnob with fellow Affiliates & Brands alike, with the Affiliate Street being the main attraction. The Affiliate Street gave marketers a chance to immerse, converse and disperse insights on performance-based marketing.

Affiliate Street

Affiliate Street

IAMAI itself highlights on its India Affiliate summit website as to why one should attend the summit. Apart from lead talks, keynotes and group discussions, a lot of emphasis was laid on networking as well which was significant from the fact that the during the course of two days there were designated slots for networking.

Why to attend IAS 16

Why to attend IAS 16

The top affiliate marketing leaders addressed a variety of topics including;

  • Demystifying new age Affiliate Marketing
  • Cracking the Affiliate Marketing Code
  • Synergizing Brand building and Affiliate Marketing
  • Importance of data quality and Campaign Optimization
  • Means or the End: Last Click vs Multi Click attribution
  • Reality Check: Pitfalls of Affiliate Marketing
  • Mobile Affiliate Marketing: World of Apps, Pops, re-directs & advertising
  • Ordering its way to growth: Affiliate for ecommerce/food tech
  • Anatomy of perfect Affiliate Marketing
  • Navigating the Affiliate Marketing Ecosystem: Lessons learned and helpful hints
  • Into the crystal ball: New age drivers for Affiliate Marketing
How Shoutmeloud increased its revenue by 200% within an year

How Shoutmeloud increased its revenue by 200% within an year

In between the plenary session a lot of Lead talks were also there. One that stands out, me being from a blogging community, was of Harsh Agarwal, founder shoutmeloud.com. He spoke on how shoutmeloud increased its revenue by 200% within one year. Some of the other big names which were present at the summit were:

  • Parul Bhargava – CEO of vCommission
  • Aasheesh Marina – Search Quality at Google
  • Aashish Bhatnagar – Head of Mobile & Affiliate Marketing Shopclues
  • Abhilash Premanand – Mobile Marketing & Digital Marketing Specialist at BankBazaar.com
  • Amit Sharma – Head of Digital Marketing & E-commerce at Max Life Insurance
  • Ankur Singla – Founder and CEO of Helpchat and OneDirect
  • Anshul Srivastava – Head of Digital Marketing at BigBreaks.com
  • Anurag Gupta – Founder and MD at DGM India
  • Ashwiny Thapliyal – Regional Head of Sales India & Southeast Asia at TUNE
  • Swati Bhargava – Co-Founder at Cashkaro

To summarize the couple of days of India Affiliate summit; It focused on how Affiliate Marketing can help businesses and brands, how you can grow your business, networking with more than 1500 attendees and more than 70 delegates, what are the keys trends and what all things will hold the key to future as far as Performance Marketing is concerned.

I would like to take this as an opportunity to thank IAMAI and Blogadda for making it possible for me to attend the event on both the days.

Manas ‘Sameer’ Mukul

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10th India Digital Summit

10th INDIA DIGITAL SUMMIT – IAMAI

India Digital Summit

India Digital Summit

The biggest annual gathering of Digital leaders in India – 10th India Digital Summit (IDS) hosted by – IAMAIInternet and Mobile Association of India was held on 9th and 10th day of February of 2016 in the heart of our national capital, New Delhi, at the Lalit hotel. The event was a unique opportunity which saw many huge names, the smartest minds in market from the Digital and Marketing Ecosystem along with some new ones that have started surfacing and started knocking on the doors of success.

Continuing with the current government initiative of ‘Start-up India Stand-up India’, the event covered a vast range of topics aligning with the government’s agenda and with the current technological and digital space in the country. The top CEO’s and CMO’s addressed a variety of topics including;

  • Smart Cities Mission: A step towards Smart India
  • First Steps to Entrepreneurship – launching of a start-up
  • How health tech is on a roll?
  • Why Food tech industry is moving towards a new ceiling?
  • What the state of internet in rural India?
  • What is the future of Internet?
  • Education Tech – the revolution has added a new dimension to the education industry
  • Financial Inclusion – Advancing financial inclusion in India
  • How to scale up start up: Analyze, Attract, Implement and Grow
  • Travel Tech – The road ahead
  • What’s the state of Internet and women in India: technology to aid for gender parity
  • Mobile touch points across brand marketing
  • Marketing automation: Transforming the way the marketers work
  • How India is moving towards a cashless economy
  • Apps Development innovation required in India
  • Building a killer team – Ways to Attract, Hire and retain the right people
  • How is the technology giving a leap to financial institutions
  • The power of content marketing to drive Digital Media Campaigns
Deep Kalra, MakeMyTrip with Amarjeet Singh, OLX

Deep Kalra, MakeMyTrip with Amarjeet Singh, OLX

The Lalit provided the perfect setting for the event where the complete Hotel was covered in the flavours of India Digital Summit. There were four major halls where the leadership talks and discussions were taking place and a designated Exhibitors section. This time IAMAI – IDS gave an exciting opportunity to young budding entrepreneurs to come and present and pitch their ideas and start-ups in front of a panel of investors and market leaders.

Chairman TRAI at the 10th IDS

Chairman TRAI at the 10th IDS

The Exhibitors section had stalls of the major sponsors explaining their key offerings but the buzz was majorly generated by the ‘Startup Zone’ which was again a glorious opportunity for some start-up to set up their stalls and explain to visitors what their offerings were. It was great even for the new technology curious visitors as they were complimented with food and tea coupons depending upon the passes they were holding.

The Summit commenced with a welcome address by Kunal Shah, Founder & CEO, FreeCharge & Chairman IAMAI. It was followed by many speakers in different auditoriums including Umang Bedi, MD Adobe, Shri Ram Sewak Sharma, Chairman TRAI, Dinesh Agarwal, Founder & CEO Indiamart, and Deep Kalra, Founder MakeMyTrip. The first day concluded with the CEO’s dinner which posed as a terrific opportunity to connect and network with the key figures in the business.

Dinesh Agarwal of Indiamart at 10th IDS

Dinesh Agarwal of Indiamart at 10th IDS

Second day witnessed equally huge names from the digital ecosystem. Murugavel Janakiraman, founder and CEO CONSIM and Shri Rajeev Chandrasekhar, MP Rajya Sabha got the day underway. Nandan Nilekani graced the occasion with his presence and strategic inputs on how he is shaping the future AADHAAR and its inclusion in every aspect of life and hence economy. The day also saw the likes of Dippak Khurana, CEO Vserv, Amit Jain, CEO Cardekho, Kirthiga Reddy, MD Facebook India, Vijay Shekhar Sharma, Founder Paytm, and Rajan Anandan, VP & MD Google SE Asia & India. The valedictory address was given by Shri Jayant Sinha, MoS Finance government of India.

Nandan Nilekani at 10th IDS

Nandan Nilekani at 10th IDS

The second day concluded with the 6th edition of the India Digital awards which definitely glamorized the event along with recognizing the hard work of the techies for their contribution in the Digital universe.

Excerpts from the 10th IDS:

“Every Entrepreneur is a Social Entrepreneur in India. Popularity shouldn’t be a metric for success. Entrepreneurs should create value so that the VCs chase them. Our Favourite sport is jumping to conclusions. Great Entrepreneurship should not be like coaching classes, don’t always look for mentors.” – Kunal Shah, Founder & CEO, FreeCharge & Chairman IAMAI.

Nandan Nilekani with his mission on AADHAAR

Nandan Nilekani with his mission on AADHAAR

“Adobe is changing the world through digital experiences. The real differentiator is Customer Experience for products and services. Every Experience should be consistent and continuous. Experience is the new brand and customer journey is the new product.” – Umang Bedi, MD Adobe.

“Software should be made available to everyone as commodities for us to grow. Digital India vision can only be achieved if there would be connectivity all across infrastructure and internet.” – Shri Ram Sewak Sharma, Chairman TRAI.

Dippak Khurana of Vserv at 10th IDS

Dippak Khurana of Vserv at 10th IDS

“Scaling up is very individual and intuitive. Accelerators and Alliances are two very different things. It’s about repeat usage (churn) not new usage. Don’t try to provide solutions to everyone, be focused. It’s not about the ideas… It’s about the execution and Execution is a series of small ideas.” – Dinesh Agarwal, Founder & CEO, IndiaMart

“It’s totally about perseverance with your startup. Don’t have a plan B when you embark on your journey of a Start-Up. MakeMyTrip’s success is because of its TEAM. Please be aware of competition but don’t obsess over them. Competition is equally important…If u don’t have competition that means you are in the wrong space”. – Deep Kalra, Founder MakeMyTrip.

Irfan Khan Ceo Blogmint at 10th IDS

Irfan Khan Ceo Blogmint at 10th IDS

“Language support is very crucial for Internet in rural India. Affordable smart devices and affordable data is the key to take the Internet to rural India. We need the REASON for the person to come on Internet in rural India. Problem is content generation in regional language and because the content is in alien language there is very low discoverability Ambiguity is a key issue when it comes to translation. There should be standardization in taxes across country to support Internet in rural India. Consistency in network, spectrum n infra require for proper Internet in rural.” – Internet for Rural India.

Blogmint at work

Blogmint at work

“Constantly remind people of your mission and right Co-Founder is critical.” – Dippak Khurana, Founder & CEO VServ.

Chaaipani stall at StartUp zone

Chaaipani stall at StartUp zone

To summarize the couple of days of Digital summit; It focused on how digital transformation can help and give a tremendous boost to the Indian Economy both in urban as well as rural India,  which was in coherence with the current government’s initiative of ‘Start-up India Stand-up India’.

I would like to take this as an opportunity to thank IAMAI and Blogmint for making it possible for me to attend the event on both the days.

FlockChat at StartUp zone

FlockChat at StartUp zone

Selfie with Umang bedi, Adobe MD

Selfie with Umang bedi, Adobe MD

Manas ‘Sameer’ Mukul

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Healthy Living: Indulging in Sports

Healthy Living: Indulging in Sports

Healthy Living

Healthy Living

Indulging in sports and outdoor activities can make you a healthier and fitter person both physically and mentally. Let’s take a look at few of the top reasons why you should be out there having some fun right now rather than staring at your screen!

1. Goodbye stress: Is life giving you lemons? Put on your sports shoes, go for a run, come back drenched in sweat, sip on the fresh lemonade you just made and voila! The lemons have been taken care of, and you are now eagerly awaiting fresh ones. Okay, what I mean by that is that working out can effectively reduce stress and prepare you for future challenges.

2. Natural anti-depressant: If you have been feeling them blues lately then prescribe yourself some exercise! Exercising for a few hours every week has been proven to increase the production of neurotransmitters such as endorphins and nor-epinephrine. These chemicals are responsible for a healthy brain function, and lower levels have been linked to vulnerability to depression.

3. Battle addiction: Dopamine is a ‘feel good’ chemical present in our bodies. We normally produce dopamine in response to exciting and stimulating activities like eating, exercising, sex and sadly, consumption of alcohol and drugs. People become addicted to such negative substances as they act as a source of anywhere, any time dopamine. Don’t you think a much healthier alternative to feeling good would be exercising? Exercising is highly recommended to those who are battling addiction and can help prevent relapse.

4. Boost creativity: Incorporating exercise in your daily routine can actually spark creativity in you. Recent studies found that regular exercise can boost the creative process of the brain by improving convergent and divergent thinking. While the former is concerned with coming up with the correct answer to a problem, the latter is a purely creative thought process.

5. A lighter you: It’s a known fact that indulging in physical activity burns calories and keeps you fit. Breaking a sweat can do wonders for you if you want to reduce weight. Just make sure you are wearing sportswear and not ordinary clothes when you hit the gym. Fitness clothing is specially designed to improve your performance by regulating the rate at which your body sweats and prolongs the duration before you exert yourself.

6. Cure insomnia: Lifting weights in the gym, going for a walk or playing a game of football all have a somewhat similar effect on the body. The body works hard and tires itself at the moment and demands rest by signalling the brain. Hence, resulting in deeper sleep cycles.

7. Bigger, better, faster, and stronger: ‘What doesn’t kill you makes you stronger’ and that’s exactly what happens when you indulge in sports. When you work out, your body breaks the existing cell tissues causing the notorious muscle soreness. This damage is repaired and newer and bigger muscles are formed when you are resting. Now the fastest way to build muscles is by enrolling yourself in a gym. However, inadequate gym wear can cause injuries and must be avoided at all costs.

This is a Guest post by Parul Chahal, Jabong.

Here’e the author’s bio:

Parul Chahal is a fitness freak who likes to engage in various sports to stay active. Being a passionate writer, she likes to pen down her fitness stories to keep her readers abreast of how sports and outdoor activities can help us feel good.

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The VILLGRO Fellowship

The Villgro Fellowship

Rich-Poor Reality

Rich-Poor Reality

I remember giving a presentation on 11th five-year plan during an academic session as a part of MBA curriculum and I don’t know how but I stumbled upon this pic while searching for an appropriate title slide and used it. I used this pic mainly because it is self-explanatory but how it subtly signifies that the governments have failed over the years to bridge the gap between the poor and the rich. Though for the past several plans one of their underlining objectives was ‘Inclusive Growth’ – Growth of every stratum of the society simultaneously…The rich getting richer but the poor also getting better. But instead of continuous efforts and so called plans I personally believe that we have come to a stage that the middle class has virtually diminished and has gone nearly extinct. The reason for this is that the rich is getting richer while at the same time the poor is getting poorer. Hence one of most prevailing questions arise how can we change this…how can we make the state of poor in our country from the current suffocating one to at least survivable.

Statistically speaking where majority of the poor population resides in our country…it’s mainly in the rural lands. There may be many ways but one of the ways that I believe is by starting more and more rural organizations where we can employ a lot of locals as well as the end beneficiaries at large should also be them. I know that there are many NGOs and government organizations working towards achieving the same but still the work isn’t reflecting in the number of success stories that we should ideally hear. I recently heard a bunch of guys coming up with an initiative of rural BPO and I thought that it was a great move. Neither everyone can be a farmer nor is every land that is rural, futile and fertile enough to bear crops.

There are more and more visionaries who are coming up with social enterprises whose main objective doesn’t lie in creating wealth for just them. They are surrounded by a more holy motive of betterment of the poor and how they can be empowered, how they can become the controller of their destinies than mere the rain gods.

But sadly to say the infrastructure, in every regard, I don’t think is that conducive and encouraging, where we can say that the environment is suited for such entrepreneurs and such enterprises. Most of them struggle with a lot of issues and one such issue is how to move ahead with such an enterprise and such a motive. Since there is not much that has already happened in this area…there are very few mentors and experts in the same field and category. But wouldn’t it be a boon for everyone who wants to dedicate his business and life to such a cause that he gets a platform to showcase his/her enterprise and on top of that get mentors and if possible investors for their mission. Someone to understand their idea and make it kind of their own and incubate it and take it forward like a corporate company.

The Villgro Fellowship

The Villgro Fellowship

Villgro is one such non-profit institution, which is giving a platform for social entrepreneurs and enterprises with innovative and technical ideas, whose underlying theme should be the betterment of society as a whole especially the underprivileged and the poor. They have come up with an awesome Fellowship program where they encourage people from all walks of society to be a part of it and showcase their innovative idea. They will provide total support and whatever guidance is required right from the incubation stage of the idea and project. They will nurture your idea like their own and in return teach you also the key aspects of running a social enterprise so that after the fellowship you can on your own run it in a sustainable manner which achieves its objectives and goals with which you wanted to start on the first place.

Fellow success stories

Fellow success stories

On the other hand in return you will learn a lot, since the program is designed in such a manner that you will get a lot of exposure through the other fellows, which will be a mix of international students with similar passion and such ideas. There is no dearth of recognition also, Villgro has won a lot of awards and appreciation for coming up with such a foundation that instead becomes foundations for other organizations and hence the credibility about Villgro and its Fellowship program automatically follows.

In the end I would like to mention a line from their website…’Change starts with ideas…when ideas become reality, they transform lives’. So, if you have an idea which you believe can change a lot of lives…Villgro is the place to go.

For more info please check out these links about the fellowship:

150318-Fellowship Posts-Rachana

 

Manas ‘Sameer’ Mukul