6

Hidden Gems of Goa – Vasco da Gama

Hidden Gems of Goa

Almost every year I visit Goa since 2009 but the last trip in December 2018 was unique for me. Instead of partying or vacationing this time I was there for the Goa River Marathon 2018. The start point of the marathon was Chicalim SAG Cricket Ground and hence I decided to stay in Vasco Da Gama. On almost all the previous occasions I have either stayed in Panjim or near the Calangute/Baga beach.

Staying in Vasco da Gama gave a different milieu to the whole trip altogether and I made a promise to myself to explore the lesser-known gems of Goa which the regular tourists and travelers miss.

HISTORY

Goa is famous for its beaches, sun, sand, food and partying. Present day Goa is the smallest state of India by area but it’s history dates back to prehistoric times. The Portuguese who arrived in Goa around 1510 to take control over the spice route has immensely influenced the Goa that we see now. Their reign ended in 1961 long after India got its independence. It got full statehood status in 1987. It was a major trade hub of India because of its location of the Konkan Coast in Western India.

ABOUT THE CITY

Vasco da Gama gets its name from the renowned Portuguese traveler Vasco da Gama. It was founded in 1543 and was ruled by Portuguese till 1961.

On the road on my bike

The city lies on the western tip of the Mormugao peninsula, at the mouth of the Zuari River, about 30 kilometers from Panaji, Goa’s capital, and about 5 kilometers from Dabolim Airport. The Murmugao port remains a busy shipping route and a major port of Independent India. It is also nicely connected via railway network and the Vasco Railway station is the other major station apart from Madgaon railway station.

The climate is a typical tropical hot and humid climate. Personally speaking anytime is a good time to visit Goa but as per the locals the season is usually from October to February as most of the discos and hang out places are closed during peak summers.

It has its share of public transport, which is considerably cheap but might be inconvenient and irregular for a traveler’s liking. If you know how to drive and are a responsible driver then I suggest the best way to explore Goa is by renting a two-wheeler. The price ranges from Rs 300 – 800 per day depending on the bike you choose.

Note: While renting a bike, please be aware of one-ways as cities and towns in Goa are full of it and they are very strict about it. From the vehicle number, they know whether you are a local or traveler and hence become easier to get hold off.

After finishing the marathon I decided to take rest that day and the next day I rented a bike for about Rs. 500 per day to see and explore some hidden places.

I started with Three Kings Chapel.

Three kings chapel

Three Kings Chapel

Three kings chapel is situated in the Cansaulim region in a village called Chandor. It is about 15 km from Margao and about 17 km from Vasco Da Gama. As I was using a rented bike to commute I got to enjoy the scenic route by which you reach the Chapel as it is in an extremely secluded place.

The church was established in 1599 by Fr Gonsalo Carvalo S.J. and is affiliated with St Thomaqs Church, Cansaulim.

The Church also has a haunting tale associated with it. According to the story Goa was once inhabited by three rulers, each of which wanted the complete control of Goa, which wasn’t possible under the Portuguese Diplomacy policy. One of the kings was King Holger Alvunger; he invited the rest two over for a dinner and poisoned them. He couldn’t bear the public outrage that followed and committed suicide. It is believed that the chapel is haunted with their souls.

Haunted or not but it is best advised to visit the chapel during the day time – one it is in a remote location, secondly, because there is an amazing view which is not possible to view in nights.

After returning I decided to rest, as I had to wake up early to witness the sunrise the next day at Hollant Beach.

Hollant Beach

Unfiltered Hollant Beach Sunrise

Goa is the beach capital of India but did you know, this is the only place in the whole of Goa where you can witness a sunrise. It is situated right at the feet of the Western Ghats about 3 km from Vasco da Gama and in close proximity to Bogmalo beach. It’s a lesser-known beach, in fact, it’s a small hidden beach with only locals inhabiting the nearby areas.

It was about 6:30 am when the first rays appeared on the horizon. There was no one in sight on the beach barring a few early morning birds getting ready for their day ahead. Few fishing boats were already lined up the banks but the men were yet to come. It was a surreal experience away from all the hustle and bustle and noise of parties.

The Next stop was the Pilot Point.

Pilot Point Mormugoa Port

Pilot point of the Mormugao Port is situated in the Sada region of Vasco. The point gives you a picturesque view of the Zuari River kissing the Arabian Sea. From here you get a splendid view of the Vasco city as well as the Mormugao harbor. It’s a good place to take selfies or simply just sit beside the road and absorb the relaxing view.

On the same stretch, you need to go further ahead to the top of the Mormugao ridge to reach the Japanese Garden.

Japanese Garden and Sada Beach

View from Top of Japanese Garden

There is another hidden place in the Sada region of Vasco da Gama. It is only about 2 km from the Vasco da Gama railway station and bus station.

The secret here is that to reach the beach you need to go through an old small Japanese Garden that has a trail which leads to the beach through a small jungle followed by a temple. The Mormugao Port Trust maintains the garden and it is enclosed within the ruins of huge walls of Fortaleza Santa Catarina. From the garden, you get a breathtaking view of the sea, the sun, and the beach.

Many people visit the Garden but don’t know how to reach the beach and simply go away. The beach is a perfect place to relax away from all the crowd and noise. Here it is only you…the sea…the waves…the sand…and nature.

The next stop is a real secret place because of the way to reach the Fort.

Mormugao Fort

Mormugoa Fort

Going further ahead from the Japanese Garden there is a huge complex of Marine department. You need to enter that and keep going straight till the end. Once you reach the end you will find a small trail that will lead you to this Fort that is now completely abandoned and in ruins. It has a spooky and an eerie feel to it. Inside the fort there is a small circular tower with a cross-mounted on it. You get another view of the harbor from here.

The light was fading fast and since there was no ‘alive’ soul in sight I decided its best to return.

EAT & SLEEP

Maggi and Pav

Vasco has lots of suitable options to stay in. I won’t advise you to stay in Vasco if your itinerary is all about Calangute, Panjim and the regular Churches but if you want to try out a different flavor staying in Vasco is a good economical choice.

 

Anantashram / City shack – their Goan fish thali is a must try.

Shree Kashi Dairy – Decent fast food options at reasonable prices.

The Temptation – lovely café with a good menu, which opens 24 hours.

Udipi Ujwal Restaurant – good veg Goan options.

Goa is not just about beaches and booze – it has a soul – a very alive one 🙂

Me at Sada Beach

For all those who love to travel Solo,

For all those who love Goa,

For all those who like exploring hidden places

And

For all those who think Goa is much more than just beach and booze,

It’s not a goodbye

But it’s a GOOD BYE

Manas ‘Sameer’ Mukul

 

“Today the #XploreBharatBlogTrain has come to Vasco da Gama at The Contemplation Of a Joker from Chennai – Prernawahi.com The next stop of this #XploreBharatBlogTrain is Jharkhand – shravmusings.com

 

This post is a part of the #XploreBharat Blog Train hosted by
Aditi, Esha, Maheshwaran, PraGun, Preeti, Saba, Sanjota, Sudip, Suhasini, Supriya

And a big shout out to our sponsor for taking this Blog Train experience even further.

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4

Garhwal Run 2019 – Road to LA Ultra 111 kms

Guest post by:- Dr. Anupam Das

About The Runner:

Mohd Rizwan, 32 Years, Male.

Works at Tabono Sports (Which Organized Millenium City Marathon, Gurugram, Lucknow City Half Marathon, Lucknow).

He is a passionate runner and cyclist, started running in 2015. Around 2015 he was diagnosed with high blood pressure and spinal pain along with being overweight at 90kgs. He realized that it was high time to make fitness a priority and used it as a trigger. He has since then competed in many long distance runs and this is the story of his first steps towards being an Ultra Marathoner.

At a Check post

Garhwal Run 2019- Road to LA Ultra 111 km Dehradoon to Dhanaulti 74 km

“The only impossible journey is the one you never begin” – Tony Robbins

People know me less as a runner more of a person organizing endurance run events.

I realised this when people in my circle started to ask me recently, “When did you start running?” some of my friends were enjoying also “Ohh! You became an ultramarathoner, now.” This was after I did 50 km from ‘Dehradun to Dhanaulti’ in The Garhwal Run 2019.

Garhwal Runs is a qualifying run for ultra runners who desire to take part in 111 km category at La Ultra – The High. Those looking at qualifying for La Ultra – The High 2019 has to cover the 74 Km distance in 11 hrs. Though the overall event cut-off is 12 hrs.

The Garhwal run puts the runner through his endurance capability, testing his/her ascent throughout the distance, running through lush green forests and countryside of Himalayan foothills. Till the finishing point, Dhanaulti at the TOP, the runner travels through the villages of Kokriyal, Dubhra, Sakalana, and Daulagiri.

Total elevation gained by the runner on the race route is 7300 feet.

Yes, I was DNF at 74km run at “ Garhwal Run”, qualifier for La-Ultra, but I did attempt this tough challenge, because deep inside me there is a runner, who started way back in 2015 with 1 km difficult walk, to be followed by 200m walk runs, to be guided by an elderly person in a local park at Lucknow. Which later translated to a couple of 21km half marathons and a 12-hour stadium run in December 2016.

Being associated with Ultra Man Abhishek Mishra in organizing endurance runs during the running season, I get less chance to find time for run during the busy running season.

I targeted 74km Garhwal Run, Dehradun to Dhanaulti, which is a qualifier for the La Ultra. Being associated with runners in the last couple of years, I knew very few runners target this tough challenge.

“The only impossible journey is the one you never begin” – Tony Robbins. Not exactly the quote, but similar thoughts in mind, I registered for the event on the last day.

The time of the event suited me, as it was just after the 4th edition LCHM, so it was a break for me from my busy schedule.

During the run

I told deep inside me there is a runner, we runner’s take a break from routine by running only.

We reached Dehradun after almost 16 hours of exhausting travel road, by the evening of the 8th Feb 2019, & checked in a hotel, to sleep at about 12 O’Clock at night. It was a challenge for me to wake up at 5am in the morning after the daylong exhaustion.

I depended completely on the alarm to wake me up.

Though alarm God did not ditch me, & woke me up at 5AM, my calculation went little wrong. I had planned to check out while going out. Check out process took a little longer than expected, as the staff at reception took longer than expected to complete the formalities.

This was my first mistake as the flag off was to be at exactly 6:00AM. Though I reached just 1 minute before flag off, I missed vital warm-up & stretching before the Herculean Task ahead. When I look back, I feel, I should have started warm up and stretching while my friend Arpit was completing the formalities of check out at the hotel.

There were approximately 25-30 runners with me who were there at the flag off of 33km & 74 km event.

I started to run in pitch dark with my headlights on, it was very cold as it rained continuously for the last two days and there was snowfall above, our destination Dhanaulti.

The initial 5km was to some extent flat with fewer elevations, I was running the pace of 6.30-6.40 min per km. I was tempted to run little faster, but as I had heard from other runners, that always conserve energy while you are on ultra, I restricted my pace to complete 5km in 33 minutes approx.. I thought I will conserve my energy as suggested to run faster after 21km, which one of my friends told that there will be 26km downhill. Throughout this first 21km I kept thinking the easier part is ahead, let me conserve my energy, by running easy now, which I will make up in 26 kms ahead.

In a way to conserving my energy, I ignored the proper assessment of the cut-offs. The official cut off at 21km was 3 hours 15 minutes and the cut off at 47km was 7 hours.

At 19th km, as I was running through the narrow hilly curved route, all of a sudden I heard the sound of, some stones & sand falling from my right side, the side which had the hills. It was my first encounter with landslides in life. It took me a fraction of a second to realize what it is.

I had to decide quickly, either I run forward very fast to avoid getting hit by the stones, or I moved to the left side of the road to fall several hundred meters below to the precipes of the hills there was nothing on that side except steep downhill.

I escaped the stones, but only to realize that I had developed little uneasiness behind the back of my right knee, which gradually kept increasing.

I finished first 21kms at 2 hours 55 minutes. I now realize that I could have finished this distance easily at 2 hours 40 minutes with 15 minutes more in my hand to reach the next cut off more easily, without stressing my body.

I reached 21km well within cut off, took refreshments & hydration support to start again within 1 to 2 minutes of reaching.

Post 21kms, I was eagerly waiting for the downhill part of the route as was described by one of my fellow runners. But actually, the route was little uphill to be followed by little downhill, which continued as I advanced.

The wait for my uninterrupted downhill track continued till 30km and I was getting impatient. At this point, I saw some villagers, who were enjoying the cozy comfort of sunrays with bonfire light around them. I paused for a moment and asked one of them, “ Ye batao bhaiya, ye chadai kab khatam hogi, aur dhal kad suru hoga” (Please tell me, When will the uphill route finish & downhill start?).

His answer was not at all encouraging for me.

I now came to know that the route is a mix of uphill and downhill throughout.

All that I could get was a mix of downhill and plain route of 4 to 5kms, which I could get only after 43km to up to 47kms, the finishing point of second cut off.

After crossing the villagers, though their reply broke my heart, I continued to advance on the tough hilly track to conquer the remaining distance.

The uneasiness at the back of the right knee has by now converted into a full-fledged pain. I applied pain reliever spray in the 33rd km, the finishing point of the 33km category.

By this time 4 to 5 runners had finished their 33km run and I could see they were relaxed by their teammates with supports and aides from the ambulance.

I thought I have Miles to Go before I can avail these luxuries.

Continued to run again to reach at 40km, by which time the pain had become severe. I stopped to take help from my support van. I discussed with them about the pain and told I would not be able to continue anymore.

Luckily I had Ultra Runner Nitin Pandey with us, who immediately came to my rescue & started stretching my legs.

As Nitin was stretching my legs, I saw a runner carrying a bag with two water bottles, running and cheering a fellow runner Mr Kartik.

I exclaimed to the well-built runner, “Sir’ are you from the Army?”

I could not believe a person can run with weights in this hilly terrain. But I could very well see, he was carrying two water bottles and a bag in his back and cheering runner Kartik.

The well-built runner told, “Yes, I am from Army”. Whatever difficult my condition was at that moment, I felt a sense of deep respect from inside me for this person as well as to our army brothers.

L.L Meena is a major runner. He has represented India at World 100k & Asia 24hrs where India won bronze

It was later when I quitted the race, I came to know he is one of the fastest Ultra Runners of India “Mr. L L Meena”

I was comforted by the stretching, but the pain was persisting. I started to run again, now with Mr L L Meena & Mr Kartik. I discussed with them about the pain, to which Kartik suggested, that I could take a pain killer.

I have not thought about this option until this time. Luckily the medical ambulance van of the route support team was crossing us at that moment. We stopped them and got a pain killer tablet and they applied pain killer gel to the area again.

This relieved my pain a little, but by this time both my fellow runners had crossed me and gone ahead.

I did not feel comfortable being alone at this stage with pain and exhaustion overpowering my will power. I needed some support, even if it is psychological; having a fellow runner by my side.

I started to walk-run faster as much as I could and I met them again at 42nd km.

But the pain was not allowing me to run properly, I had 30 minutes to cover 5km to reach the 2nd cut off at 47km. I told L L Meena & Kartik to go ahead, as I would not be able to run at the pace of 6min per km now. I felt horrible.

At this moment Nitin Pandey reached again with the support van. He got down from the van and tried to motivate me by saying that he would be running with me to help me to complete in time.

Nitin said, “ It’s either a ‘Do’ or ‘Die’ situation.“ To relieve me of the weight I was carrying, he took off my jacket, spectacles and kept running with me.

I started to run again with him with my all energy left. The condition of my body and the tough terrain was not in my favor to cover the remaining 5km in those 30 minutes to reach 47th km within the cut off 7 hours. But I do not know how I gathered my energy and ran as fast as I could.

“Your watch might not be giving right time, his one might be correct” – Nitin told me when I was 200 meters from the cut off line of 47kms, when I told him it is already 7 hours.

These were his words of motivation for me as he wanted me to give a last try and not leave any chance of technical fault to put water to all my efforts.

I ran like as if my life is at stake, with all the pain in my right leg.

It was approximately 1 minute over the cut off finally and I was disqualified officially.

I still wanted to test my limits, I tried to complete the target and started again to reach 74km mark, but I had to give up at 50th KM as my pain had become too severe to continue anymore.

In covering the highest distance of my life, 50 km in this tough yet beautiful hilly terrain I took 7 hours 49 minutes and gained an elevation of 4,723.6 meters.

I decided, I will come back again to conquer soon, as “I have begun the journey already, it’s not going to be impossible anymore”.

– Mohd Rizwan’s Story as Narrated by Dr Anupam Das.

7

An Era of SMART Lives #GetFitWithFlipkart #SmartHomeRevolution

An Era of Smart Lives


Featured post on IndiBlogger, the biggest community of Indian Bloggers

A century ago if somebody would have said that there would be huge iron birds flying over our skies and would be used as a mode of transport, I am sure he or she would have been stoned to death on the premise of going insane. But today that is a reality.

Technology is something that helps us dream, create and achieve what most of the people can’t even imagine. With the use of more and more artificial intelligence and the concept of ‘Internet of Things’, we are currently living in a ‘Smart’ world.

From devices to gadgets, phones to watches the advancements in technology haven’t spared anything and left its footprints everywhere. In fact these days, every year a smart product gets launched and takes the whole technological world by storm before slowly percolating into our daily lives.

Smart Wearable Watch – Source Flipkart

Last year it was the year of air purifiers, the year before that was of smartwatches, the year before that was of Smart Wearable health gadgets and the list goes on and on. With ‘internet of things’ gaining momentum the Smart Home with Smart Lights, Smart Electronic Devices, Smart Home Security with Smart Camera is also gathering pace.

Even the traditional legacy systems based realtors are very much aware of these trends and they are incorporating these smart features from the very beginning of the designing and construction phase.

I believe that people born in the late 80s like me should be called the transition generation. We witnessed both the extremes and acted as a bridge between both the generations. I have spent days where basic electricity was treated like a luxury living through 16-hour power cuts in a day. I clearly remember for years finishing my school homework in candlelight, in fact, we were so blessed that we had the privilege of having candlelight dinners on a daily basis. And all this was happening when we were living in cities imagine the plight of rural India.

Smart Home with Google Home – Source Flipkart

My first desktop had only 32 MB of RAM and 10 GB of ROM. Yeah, you read it right. Today my smartphone has more RAM than ROM of my first computer. That’s the real leap technology has taken. In fact, there is a stat, which suggests that technology becomes obsolete every 18 months and with continuous innovation of smart devices I believe this timeframe is getting even shorter year by year.

Remember the day, when the first mobile phone was of brick-sized, black in color with a long antenna attached to it and we had to shell out loads even for incoming calls. The current generation can’t even relate to those days whereas we have closely witnessed the real change that technology and smart devices have gone through.

After my father passed away and my sister and me staying away it was getting really difficult for us to keep an eye on the safety of mom and home. Today with Smart Home Security Devices it has brought us some deserved peace of mind. All it needs is an Internet connection and an application on my smartphone and I can keep a watch over the complete house while being anywhere in the world.

Smart Home Security Camera – Source Flipkart

People are becoming health conscious and these Smart Gadgets are surely helping in keeping a track of your daily activity. You can monitor your heart rate, BMI, numbers of steps walked, kilometers did and what not. Products like electronic cigarettes have their share of nicotine but are comparatively less harmful than the regular ones.

The flurry of smart devices and gadgets is coupling nicely with the modern urban frantic lifestyle. I recently saw a product for new parents known as ‘Baby monitor’. You can use it remotely listen to sounds made by an infant. Such products are really a blessing for working mothers and parents who have separate rooms for them.

The lines are constantly getting blurred among different categories of products with modification, minification, magnification, and innovation. One doesn’t need a separate phone, camera, and computer – all of these are clubbed in one smartphone with a million other features, which in all honesty we don’t even use.

There are a lot of areas that need attention and I am sure that slowly they will also be under the ‘Smart’ umbrella. Moving ahead a lot of focus should be on products for Smart Medical Devices, products for woman safety and education.

Smart Lights with Smart Home – Source Flipkart

Being a writer and a pet lover I wish there would be more products, which can assist us in writing and creating quality content. What a boon it would be if I could get to know what my dog is thinking or what it wants.

The future looks really bright and promising for the ‘Smart’ technologies but it has its ploys too. The mix should be perfectly balanced. A product should not be pushed down our throats just because they have invented it and it is smart in nature. Sometimes I feel that humans are getting dumber while the devices are getting smarter. Just Kidding. The basic premise that it is catering to some actual need and providing a solution to a real-world problem and in the process easing our lives should always remain of utmost importance and priority.

With 5G on our doorways along with artificial intelligence guiding our way into future and its perfect marriage to ‘Internet of Things’, we are embarking on a journey from Smart Devices to An Era of Smart Living.

#GetFitWithFlipkart and #SmartHomeRevolution

Smart Glasses – Source Flipkart

For all those who use smart devices,

For all the tech savvy people,

For all those who are in love with technology,

For all those who use Flipkart,

and

For all those who are ready for a Smarter future…

It’s not a goodbye,

but it’s a GOOD BYE.

Manas ‘Sameer’ Mukul

This post is for the Let’s #GetFitWithFlipkart & start a #SmartHomeRevolution contest by Flipkart in association with Indiblogger.

30

I wish an Alarm Clock would Ring


Featured post on IndiBlogger, the biggest community of Indian Bloggers

 

 

 

Mom was seemingly perturbed by the last call. Her uneasiness was pretty evident and had started sweating profusely. I knew I had to talk to her.

“Mom! What happened? Who was that on the call”, I asked worriedly.

She was in a state of shock. I asked her to sit down, handed her a glass of water and questioned again.

This time she somehow managed to articulate that an aunty in her close set of friends has committed suicide. I was astonished to hear that.

On further probing mom told that the lady was suffering from depression. Depression was successful in claiming the second life in the past two months in my neighbourhood. Mom informed that she had two kids, a loving husband, a well-off background and a perfect happy life. Mom is still not been able to completely come to terms with the suicide.

Such is the beauty of depression. You never know that it is eating you till it suddenly engulfs you completely.

I said to her, “If we were aware that she was suffering from depression…if only we could have got a chance to speak to her…a life could have been saved.”

The WOW Prompt

There are many people who seem completely normal and happy but are suffering from depression and most of the times they themselves don’t know. Their lives may look perfect on the outside and you won’t find a reason as to what’s the cause but depression sneaks in silently. All you need is to talk to someone. If one feels that someone is suffering from depression or exhibiting certain symptoms, please, the first and the best thing you can do is to talk to them.

Some startling facts related to suicide & depression:

  • About 135000 people commit suicide in India per year.
  • Suicide is the second leading cause of death in the 18-29 age group.
  • Most suicides in India are by people aged below 44 years.
  • Around 57 million people are suffering from Depression, an astonishing 18 % of global estimate, as per WHO.
  • About 15-20% of those who are clinically depressed commit suicide.

Some days ‘I Wish An Alarm Would Ring Loud And Notify Me Whenever someone is about to commit suicide and I could speak to that person and bring a smile to their face and somehow manage to save a life.’

Anybody who feels like they want to talk…just about anything…I am all ears 🙂

For all those who are sad,

For all those who are depressed,

For all those who have these scary thoughts,

And

For all those who consider such steps…

PLEASE SMILE AND TALK TO SOMEONE.

It’s not a Goodbye…

But it’s a GOOD BYE.

Manas ‘Sameer’ Mukul

This post is a part of Write Over the Weekend, an initiative for Indian Bloggers by BlogAdda.’

 

References:

http://yourdost.com/blog/2017/03/depression-statistics-in-india.html?q=/blog/2017/03/depression-statistics-in-india.html&q=/blog/2017/03/depression-statistics-in-india.html&

http://www.allaboutdepression.com/gen_04.html

https://www.medindia.net/health_statistics/general/suicide-in-india-statistics.asp

From depression to suicide: Why more Indians are falling into the trap

6

Queue Kyu Queue Kyu…and the theatrics continue…

 

Winner of Spicy Saturday Picks

Winner of Spicy Saturday Picks

Queue Kyu Queue Kyu…and the theatrics continue…

On 8th November 2016 around 8 pm, when most of us were finishing up our work for the day, some of us were on our way to home, some were already in the Tuesday temple queues, some were busy purchasing groceries for home, the current Prime Minister Narendra Modi in his nation-wide address announced that all the 500 and 1000 rupee notes in circulation will no longer be legal tenders from midnight. Almost everyone has termed this as Demonetization but in technical terms this is simply withdrawal of 1000 rupee notes and replacement of 500 rupee denominations. Let’s not get into that.

I don’t question the intention of the government…anyway you would come to know my stand on this by the end of this article. I, personally, am against corruption, unethical and illegal activities. Before you move further I must clarify that I do not belong to any political party and neither I am pro BJP nor pro Congress forget about the Kejriwals of the world. Everybody is the part of the same political system, which has and will continue to loot the nation. Most of the country present on social media has touted this as a bold move…a historic move…and what not. But I personally have my doubts with the vastness of a country like India about the execution required to make a decision a masterstroke.

I will begin by cataloging the four main points listed out by the BJP Government, which they have listed out as pillars for the so called ‘masterstroke’:

Issue of Black Money: This Black-money word in itself is very ambiguous. Even most of the literates don’t understand the difference between black money and black currency or black cash. Black money can be anything ranging from gold to property to stocks to money saved from tax evasion to cash collected without receipts to anything you can imagine gained or gathered illegally or unethically. According to a data from CBI Black money worth more than $500 billion is stashed abroad just in foreign accounts. Imagine what will it amount to if you include all the properties and other things already amassed with black money outside India. No investigative agency could even come close to an approximation for that…though some figures suggest that it is already running into trillions.

Allow me to delve into little stats from the Income Tax department of India. About 5-6% of Black money that is in India is in the form of Black Currency/Cash. This percentage would again lower down since IT dept has included ornaments as well in their calculations. If you put this in comparison with the total Black Money hoarded by Indians it would fall down below an appalling percentage of 0.1%. My first question is; what is the government really after…the 0.1% of the pie and that too at what cost?

Counterfeit Currency: Let’s move to the second argument of counterfeit currency. According to the data from government and agencies the counterfeit notes that are in circulation amount to about Rs. 400-500 crores. I know that in itself is a huge number but compared to a wedding worth Rs 500 crores it looks so miniscule. If you were really after this amount I have to say that the step begins to fall flat.

On many occasions I personally have encountered fake notes being dispensed from ATM machines. Isn’t this a failure of the banks, however small it may be, to at least take care of the notes that they are putting in the machines? Who will make sure that the new notes have features, which cannot be counterfeited? I have looked at the new currency denominations introduced and they do not come with such new features, so the process of counterfeiting will again begin. Wasn’t it a failure of the banks to keep a check whether the photos of these notes do not circulate on the social media because of which you had to take this decision in haste? What about the fake smaller denominations and fake Rs 10 coins? People who are hell bound in coming up with fake currency will find one way or the other to put them into circulation. Isn’t it a failure of the system again that how these sacks of cash on the first place cross the borders and get into the system.

Terror Funding: A lot of gung-ho is created around how this Black cash has a direct impact on terror funding. The PM said that the terrorists bring these with them from across the border. How many of you have ever heard this, that after neutralizing the terrorists, any huge amount of counterfeit cash has been recovered from them. They too are using the most advanced levels of technology. Still I believe that it does have effect on it. How come they use the electronic transfers that mean there are loopholes, which they are very easily able to exploit? Now when every average and poor Indian is standing in queues you have the means and machinery to check for every PAN…every account…every transaction, then why can’t it be used in the first place when the terrorist transactions are taking place.

It literally disgusts me the hypocrisy with which the social media and Alia Bhatt generation use martyrdom of soldiers to win their arguments. You can go and check stats that the highest contributors of terror funding are drugs & weed supply and piracy of Bollywood movies & songs. My question is to these new social media so called patriotic crusaders of India…Can you put your hand across your heart and say that you have never consumed any drugs or haven’t ever downloaded a song from songs.pk (it is a Pakistani website btw)? If you have then you are also part of terror funding, so stop blindly sharing things across social media without having the sense to check the authenticity of these posts. Why does every Bollywood movie release a day before on Thursday in Dubai, when the scheduled release is on Friday? It surely gives them an easy way to access to the content.

I guess it’s pointless to even discuss about drugs because it is one such thing in India that even the most elite and the poorest consume in different forms. You want to build a nation then just change yourself in a constructive and positive sense. What a pity and shame it is for our country that if the PM doesn’t come out with a campaign on cleanliness we aren’t even ready to pick up a broom and clean our houses…roads and cities. Let’s not digress.

Corruption: Moving to the most important issue, which the withdrawal of currency tries to address. Corruption!! Black money is just the end product of Corruption. It is corruption that creates Black Money and not the other way round. Corrupt practices can be done by white and legal money as well. If you try to clean up black currency by these steps and have no process and procedure in place to curb corruption people will find one or the other way to convert the same and come up with newer methods and it will continue to be in a repetitive cycle.

I have heard a lot of experts say that we know who are some of the biggest hoarders in the country, Why haven’t there been a crack down on them? What about those who converted the money into legal forms let’s say a week before the announcement and what about those who will begin to hoard in the denomination of Rs 2000. How many enquiries have you ordered when your own BJP member Gali Janardhan Reddy’s daughter’s wedding bill is estimated to be around Rs 500 crores when a common man is fighting a battle of Rs. 4000 on a daily basis? Everybody from media to government to people to agencies knows that he is one of the biggest Mining barons of the country but I haven’t heard any probe against him. Wasn’t this a mockery of the poor and a signal again that no one can touch these people or Does the government wants the country to believe that all that Rs. 500 crores is white money?

The government said it wants to fight against corruption when just the very next day after the announcement it said that no political parties should come under RTI. Why can’t the funding to political parties be transparent? Remember you only said that you want a Black money free India as an agenda of your Election campaign. One of the arguments you have given is that this move will make Elections cheaper. How can I believe a party on this stand when their spending on campaigning and marketing of General elections 2014 was more than the cost of the elections itself? The Indian Premier League is the biggest extravaganza of Business…Black money…drugs…and prostitution. But since it involves the religion cricket, the logic for India becomes everything else can be ignored.

Early this week only you came up with a new policy that would be formulated soon, where no investigative agency like CBI etc. will be allowed to investigate any central government employee without the government’s prior permission. Every Indian at some point in life would have come across a govt employee and hence s/he would be well aware of their honest and uncorrupt practices (sarcasm). Now what’s the guarantee on this that the government wouldn’t ever try to protect their favored employees?

A queue outside an ATM

A queue outside an ATM

Some other points which I would like to highlight here related to the same masterstroke:

Cashless economy: Mr. Arun Jaitley laid a lot of emphasis on how this would drive India towards a cashless economy. I am still trying to understand…a country, where 1/4th of it’s population is still below poverty line, where 55% earn their livelihood through agriculture, where 80% are employed in unorganized sectors, where only 2.6 crores out of 130 crores Indians have credit cards, where below 7% people are computer literate (a computer literate is defined by a person who can just switch on and off a computer), where internet penetration is around 15%, where 80.8% of the rural population is not covered by banks…what magic will be infused where one move will change and move the country towards cashless economy. People these days derive at consensus from social media, which again proves my point that what is the percentage of people that are there on these mediums and how can that be used to decide for whole population.

The first move should be to provide basic infrastructure where all this can be used. We don’t have proper 2G connectivity all across the nation and hence it is too ambitious to think India is ready for cashless economy. It was awesome of Reliance Jio to come up with data prices lower than potato prices, with the PM endorsing in front-page pics on every major newspaper. But wouldn’t it be more appropriate, if the data can be provided at these rates, then the government bodies like BSNL and MTNL should have taken such an initiative? I know most of the people don’t know but government bodies only provide the entire telecommunications infrastructure, then why can’t they enhance their reach first? You want a cashless economy what are the steps you took to increase the landline connections since the cables required and infrastructure was already in place? I guess you are being successful at this, as the poor villagers have gone back to the age-old system of barter.

Mismanagement of the highest order: It has been just 10 days since the announcement and the economic experts have come out in the open how this masterstroke might become nothing but a joke because of the epic proportions of mismanagement. The PM during his address mentioned how they had prepared for this for the past 8-10 months, which in one way explains the ouster of Raghuram Rajan, but it also highlights the sorrowful state of advisors or planners that the PM is surrounded with. If it was so well planned why more Rs. 100 notes were not printed in advance? I understand the secrecy angle but the ATMs could have been calibrated for Rs. 50 denominations or best at least the size of new notes could have remained same. The only thing I fail to understand is that, commoners like us might not have great understanding on these matters but the people in RBI and ministry should have better understanding than what they have displayed.

The time chosen to announce was highly inappropriate as the wedding season and the sowing of the new crop season is about to begin. If you could plan for 10 months then you could have taken couple of more months to counter in the loopholes that might be there rather than asking for 50 more days. On one hand you have allowed post offices to dispense and exchange cash but at the same time not allowed the rural co-operative banks to dispense. Plus all these 10 months you only planned without action since all the new notes have the signature of the newly appointed RBI governor Urjit Patel.

Everybody including some of your supporters has questioned the move to bring in a higher denomination of currency, which, by economics, fails the whole logic of this move. Lower denominations would have prevented people from doing transactions for large sums in cash and it would have ensured people to use the banking way but introducing a similar and a higher value denominations negates the whole move in one go.

You said India has about 200000 ATMs out of which only 120000 are operational. Why wasn’t it made sure that they are all up and running? India has about 678000 villages and almost every village atleast inhabitats about 300-400 person. Even the policy of village panchayat formation is on the basis that there should be a minimum of 1000 people in that village. If you really had thought it through to execute this at such a massive scale why didn’t you come up with elections like arrangements? You couldn’t because you knew there isn’t enough capacity to print this much cash.

The daily press conferences of Mr. Shaktikant Das, economic affairs secretary, should be broadcasted simultaneously on All India Radio and FM channels so that it has the maximum reach and one knows what’s happening on a daily basis. You stand in the queue in the night with some guidelines and by the time you reach the counter the next noon the guidelines have changed without being properly communicated.

I guess this is what happens when you have a very good lawyer taking care of the Finance Ministry.

Banks: Under UPA everybody said that CBI works under the influence of Government. I am shocked to see how the RBI is working under the influence of the current government. If you are a student of law and you know a bit of economics you would definitely know how many laws the government broke just to announce this order. So many legislative and judiciary procedures have been teased at.

The Economy and the banks would have benefitted the most, if major part of black currency that is out there had come back into the system. You could have extended the voluntary income disclosure scheme after the announcement. Why did you openly announce that whosoever declares more than 2.5 L would be scrutinized and about the 200% penalty? You can have done that secretly too, but by making a huge announcement you have shunned more people away and they are ready to burn or throw the cash away in rivers rather than making it a part of the economy.

I know it would make the banks cash rich and may help them clear off some NPAs but don’t forget that the same people whom you have forced to deposit, will withdraw the amount in newer currencies as well and you will get to know the correct picture only after March 2017. In fact one of the most interesting points is the cash that is being accumulated in banks as a part of this exercise, what’s the guarantee that it won’t be further lent out to bigger corporates? Why are the corporates biggest gainers of tax exemptions when they themselves are the biggest defaulters? Wasn’t this a failure of Banks that Vijay Mallya got crores of credits after credits without any repayments? Can a common person in India get loan after loan like this? What were the immigrations at airport doing when such a huge defaulter was leaving the country?

The banks are overloaded with work and I totally sympathize with them. Something has been forced upon them too. But they are happy doing their duties on the name of nationalism. They are saying that no other banking function would be performed in the meanwhile at least for this 50-day period. I want to know what about the other banking functions that have been stopped currently for these days, wouldn’t it be a huge backlog for the banks itself when they will resume normal banking functions? Don’t forget the election duties and the March closing.

Patriotism and Nationalism: There is a new movement started in this country especially from this year where on every instance in your day-to-day activities you have to prove your nationalism and patriotism. For every event there is a social media campaign on what pain the soldier goes through. I totally understand that pain as my father has served in the army for twenty years but this was never done earlier. Nothing pains me more to see a soldier get hurt but that doesn’t mean that for everything you need to bring in the soldiers to win your argument. With all due respect I know the armed forces’ role in the nation building and securing the country but I believe that everybody is important in this chain. You cannot say that a soldier is only important to this country and others are just free riders. A farmer is equally important and so is a bank officer. An administrative officer is equally important and so is a postman. An IT guy is equally important and so is a merchant. Everything in totality makes the whole machinery known as Nation move and function properly. If one wheel goes off…so does the balance. Stop patronizing everyone who has not served the country in armed forces. We all love and respect our armed forces and we are very proud of them.

An even newer trend is accusing anyone of anti-nationalism who questions the government. Democracy is ‘to the people’…’for the people’…’by the people’, so where does the question of anti nationalism arise. Even withdrawal currency move, if you question the execution then you are an anti national. Why does an Indian have to abide by what a certain political party or certain segment of society thinks as patriotism? If questioning the government or PM was a criteria for anti nationalism, then I believe everybody in their lives at some point or the other would have disagreed to a statement or a policy of PM or government. Does that mean everybody is anti national? Why Why Why!!!

I think Muhammad Bin Tughlaq would have also convinced everyone to move from Delhi to Daulatabad on the name of patriotism and nationalism otherwise why would everyone move.

Argument of Poor People: It deeply saddened me today to see a responsible citizen like Anupam Kher retweeting an article where it said that the argument of poor people was a very weak argument. I believe I have shared enough data to tell what and how much the poor and rural population exists in India and it is not a secret what they are going through on daily basis to cope up with this move. It’s very easy to sit in ACs…ordering a pizza online and posting on twitter to ask everyone that the trouble is just ‘a bit’. I challenge those people just to keep a fast for two days and they will understand how would the others be managing in queues. I am afraid; a farmer who survives every year on the crop which he sows for that season, wouldn’t be able to fight this battle till March. Be prepared for more suicides.

What about those who earn their livelihood on daily wages? For some it is a ‘mere’ 50-day period…but for some…it might turn out to be a lifetime. When loans and taxes more than 2 lakh crores can be waived off for the corporates in the past two years then why can’t it be done for poor farmers?

The Hypocritical Side: I have been taught from my childhood that the Supreme Court and Chief Justice of India are the supreme authorities in India. On one hand you want the public to believe in your fight against corruption and on the other hand you are making it sure that the Judiciary comes to a stand still. The SC itself has pulled up the government on multiple occasions including the CJI; who at least twice was very vocal of the same issue or the Bhakts believe that CJI is also a congress agent. But you continue to block…block and block.

You made a lot of uproar about Robert Vadra’s business transactions and security provided. I haven’t seen a single step taken against him. He still enjoys all the privileges, which he got under UPA governments. What are the actions on those whose names have appeared in Panama Papers? The Supreme Court on numerous occasions came down heavily on the Govt and RBI to make public the name of the largest willful defaulters of India…but I am yet to read a single name.

Pakistan is such a huge problem. Why haven’t you officially declared it as an Enemy state and stop all the privileges that it is enjoying on the name of a neighbor? Stop all the business transaction across the border with Pakistan but you also know the truth that thousand of tons of Onions are imported from them. Stop misleading the people how you want to save cows. I also worship cows but can the government explain why has beef export risen by 40% under their regime? Forget about the whole of India why isn’t the hyped Gujarat Development Model being replicated in at least those states where you have the 2nd and 3rd terms of BJP as government. Why was the common man asked to boycott Chinese decorative lights on Diwali worth Rs. 20 when the government is busy distributing contracts worth Rs 3000 crores to Chinese firms? I haven’t seen anyone from the twitter generation to boycott his or her laptops and smartphones.

Political mileage: It is really laughable of the government to say that the opposition does everything for political mileage. Politicians are out there to politicize an issue and use it to their advantage. Didn’t the government do the same with surgical strike when their hoardings in UP showcased the PM as Lord Rama with a bow and arrow without a single word on army or was it the first time that India did any surgical strike against Pakistan? I applaud the government for the same but don’t forget that earlier governments have also fought and won wars for the country with even braver prime ministers like Lal Bahadur Shastri.

If this was not about politicizing then why was this announced when you are on the verge of assembly elections in five different states? You could have it announced later, would have given you more time to prepare and would have saved you some indelible ink which now the Election Commission has also said is wrong to use in this case.

Blind Supporters: Won’t write anything under this as the supporters might find it difficult to read.

The people angle: The generation that is shouting the loudest…please go and ask your parents how they saved and saved to make you literate so that you can send a tweet one day. Do you think that everybody who deals in cash and in unorganized sectors is carrying black money? Why does every salaried employee try to save the maximum tax amount through bogus declarations? If everyone is so concerned with nation building then I believe no one should opt for any tax savings. Pay your complete tax and do your bit for the nation.

It’s the people who are corrupt and not the currency one should always remember. Get hold of them and you will curb corruption but not this way. Haven’t we heard about corrupt Income tax officers or sales tax officers? Now you are making them even more powerful without a proper check mechanism. This move ridiculously slaps everyone as hoarders of black money…with the real culprits still finding ways to swindle.

This social media generation is getting fooled time and again cause of marketing tactics, which they aren’t intellectually capable to understand. Biggest examples are Donald Trump getting elected as American President, BREXIT, Kejriwal getting elected. These were the same people who were marching and raising slogans at Jantar Mantar. I have all the rights to believe that the same is happening in this country now at this very moment.

The patriotic crusaders should understand that writing on notes destroys more currency, which amounts to more than the total counterfeit currency. RBI loses currency worth more than 2000 crores just because of notes that become unusable because of scripting on them. Shouldn’t we first change this habit of ours? There is a liquor ban in Gujarat doesn’t the same people who are supporting the move purchase liquor in Gujarat through illegal mediums? According to bhakts everybody is corrupt barring them. They are the biggest Messiahs out there who approve others of their nationalism and patriotism. I guess the government should also come out with AADHAR card like thing where they can have parameters for patriotism and whosoever qualifies can get a card to prove he is a patriot.

And the theatrics continue: I know he has been trained by versatile actors like Anupam Kher and Paresh Rawal and it is certain from the way he takes jibes on others during speeches. Why did the PM shed tears in one of the rallies after announcement? Isn’t it a kind of emotional blackmail? If you said that this is the biggest economic move that will change India then why to shed tears. Be confident and manage the things properly. Or is the value of a PM’s tear more than that of a common man who is taken apart daily by the scathing system? Wasn’t one of the biggest economic moves was Manmohan Singh’s declaration of LPG in 1991 as Finance Minister? I believe there wouldn’t have been an economy today if those steps weren’t taken place back then.

When PM’s 90 years old mother went to the bank wasn’t that publicity stunt? Doesn’t she stay with Modi’s other siblings or were they so busy that their mother had to go out? These are the most dangerous of tactics through which he is making everyone think that whatever life people are spending in queues would eventually turn out in their good and India would become a black money free country. What the people don’t understand is that the rich continues to grow richer and the poor continues to remain poor. This has always happened and in a shocking stat the divide between the rich and poor has increased since the Modi government came into power.

Even Smriti Irani was displaying the same level of theatrics when during a Lok Sabha session, speaking on Rohith Vemula she became more of a mother to him rather than her own mother and was severely criticized by Rohith’s own mother. She wants me to believe that justice has been served by setting up a one-man committee. One man cannot be mentioned as committee unless you are writing a joke.

In one of the latest speeches he even compared the 19-month (actually it was 21 months) period of emergency under Indira Gandhi with this 50-day period. So he himself agrees that the hardships caused, which are sold and packaged on the name of patriotism and nationalism is a kind of economic emergency. What he actually forgot was what happened to Indira Gandhi in the next election after the emergency. He himself has a policy that nobody in his cabinet should be above 70 years of age then I wonder how would he assume office as he would be so close to 70 by the next elections or that would turn out to be another gimmick.

Conclusion:

Stop branding that everybody who is questioning the move has black money. Some people are just not blind. I always thought that the PM, who always speaks about his humble background, would have his sensitivities attached to that class but I guess that is the section of the society which is the most hit.

I hope you will disclose at some point that to bring in these moves what all legal procedures have you skipped to announce the withdrawal of currency notes.

I know people and the blind followers will come and abuse. Some would even try to lynch me if this one goes viral but I am not afraid, instead would request you to try to raise the quality of your arguments.

I will end with simple logic that prevails in law that we can let go of many culprits but no innocent should suffer but I guess you only know your logic.

A quote from Chanakya

A quote from Chanakya

The first day of MBA taught me that every opportunity is not an opportunity until it is totally aligned with your strengths and resources. Similarly every good move is not good until it is implemented properly and serves the larger and common interest of people.

I would be the happiest if whatever I have written above; government proves me wrong in the future.

– A hopeful Indian

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2nd India Affiliate Summit

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2nd India Affiliate Summit

India Affiliate Summit 2016

India Affiliate Summit 2016

The second edition of the annual gathering of affiliates marketing leaders in India – 2nd India Affiliate Summit (IAS16) – hosted by – IAMAIInternet and Mobile Association of India in association with vcommision was held on 1st and 2nd day of September of 2016 at the Leela hotel, Ambience Mall, Gurgaon.

The event gives a unique platform to marketers to discuss the innovations and dissect the implications of Affiliate Marketing. This has been an enriching initiative by IAMAI to bring Affiliate aka Performance Marketing industry together, providing educational sessions on the latest industry issues along with networking opportunities for affiliate marketers.

The India Affiliate Summit 2016 is designed to revolutionize the Affiliate marketplace in India. Spread across 2 days of networking & innovation, the Summit is segregated to provide you the opportunities to hobnob with fellow Affiliates & Brands alike, with the Affiliate Street being the main attraction. The Affiliate Street gave marketers a chance to immerse, converse and disperse insights on performance-based marketing.

Affiliate Street

Affiliate Street

IAMAI itself highlights on its India Affiliate summit website as to why one should attend the summit. Apart from lead talks, keynotes and group discussions, a lot of emphasis was laid on networking as well which was significant from the fact that the during the course of two days there were designated slots for networking.

Why to attend IAS 16

Why to attend IAS 16

The top affiliate marketing leaders addressed a variety of topics including;

  • Demystifying new age Affiliate Marketing
  • Cracking the Affiliate Marketing Code
  • Synergizing Brand building and Affiliate Marketing
  • Importance of data quality and Campaign Optimization
  • Means or the End: Last Click vs Multi Click attribution
  • Reality Check: Pitfalls of Affiliate Marketing
  • Mobile Affiliate Marketing: World of Apps, Pops, re-directs & advertising
  • Ordering its way to growth: Affiliate for ecommerce/food tech
  • Anatomy of perfect Affiliate Marketing
  • Navigating the Affiliate Marketing Ecosystem: Lessons learned and helpful hints
  • Into the crystal ball: New age drivers for Affiliate Marketing
How Shoutmeloud increased its revenue by 200% within an year

How Shoutmeloud increased its revenue by 200% within an year

In between the plenary session a lot of Lead talks were also there. One that stands out, me being from a blogging community, was of Harsh Agarwal, founder shoutmeloud.com. He spoke on how shoutmeloud increased its revenue by 200% within one year. Some of the other big names which were present at the summit were:

  • Parul Bhargava – CEO of vCommission
  • Aasheesh Marina – Search Quality at Google
  • Aashish Bhatnagar – Head of Mobile & Affiliate Marketing Shopclues
  • Abhilash Premanand – Mobile Marketing & Digital Marketing Specialist at BankBazaar.com
  • Amit Sharma – Head of Digital Marketing & E-commerce at Max Life Insurance
  • Ankur Singla – Founder and CEO of Helpchat and OneDirect
  • Anshul Srivastava – Head of Digital Marketing at BigBreaks.com
  • Anurag Gupta – Founder and MD at DGM India
  • Ashwiny Thapliyal – Regional Head of Sales India & Southeast Asia at TUNE
  • Swati Bhargava – Co-Founder at Cashkaro

To summarize the couple of days of India Affiliate summit; It focused on how Affiliate Marketing can help businesses and brands, how you can grow your business, networking with more than 1500 attendees and more than 70 delegates, what are the keys trends and what all things will hold the key to future as far as Performance Marketing is concerned.

I would like to take this as an opportunity to thank IAMAI and Blogadda for making it possible for me to attend the event on both the days.

Manas ‘Sameer’ Mukul

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10th India Digital Summit

10th INDIA DIGITAL SUMMIT – IAMAI

India Digital Summit

India Digital Summit

The biggest annual gathering of Digital leaders in India – 10th India Digital Summit (IDS) hosted by – IAMAIInternet and Mobile Association of India was held on 9th and 10th day of February of 2016 in the heart of our national capital, New Delhi, at the Lalit hotel. The event was a unique opportunity which saw many huge names, the smartest minds in market from the Digital and Marketing Ecosystem along with some new ones that have started surfacing and started knocking on the doors of success.

Continuing with the current government initiative of ‘Start-up India Stand-up India’, the event covered a vast range of topics aligning with the government’s agenda and with the current technological and digital space in the country. The top CEO’s and CMO’s addressed a variety of topics including;

  • Smart Cities Mission: A step towards Smart India
  • First Steps to Entrepreneurship – launching of a start-up
  • How health tech is on a roll?
  • Why Food tech industry is moving towards a new ceiling?
  • What the state of internet in rural India?
  • What is the future of Internet?
  • Education Tech – the revolution has added a new dimension to the education industry
  • Financial Inclusion – Advancing financial inclusion in India
  • How to scale up start up: Analyze, Attract, Implement and Grow
  • Travel Tech – The road ahead
  • What’s the state of Internet and women in India: technology to aid for gender parity
  • Mobile touch points across brand marketing
  • Marketing automation: Transforming the way the marketers work
  • How India is moving towards a cashless economy
  • Apps Development innovation required in India
  • Building a killer team – Ways to Attract, Hire and retain the right people
  • How is the technology giving a leap to financial institutions
  • The power of content marketing to drive Digital Media Campaigns
Deep Kalra, MakeMyTrip with Amarjeet Singh, OLX

Deep Kalra, MakeMyTrip with Amarjeet Singh, OLX

The Lalit provided the perfect setting for the event where the complete Hotel was covered in the flavours of India Digital Summit. There were four major halls where the leadership talks and discussions were taking place and a designated Exhibitors section. This time IAMAI – IDS gave an exciting opportunity to young budding entrepreneurs to come and present and pitch their ideas and start-ups in front of a panel of investors and market leaders.

Chairman TRAI at the 10th IDS

Chairman TRAI at the 10th IDS

The Exhibitors section had stalls of the major sponsors explaining their key offerings but the buzz was majorly generated by the ‘Startup Zone’ which was again a glorious opportunity for some start-up to set up their stalls and explain to visitors what their offerings were. It was great even for the new technology curious visitors as they were complimented with food and tea coupons depending upon the passes they were holding.

The Summit commenced with a welcome address by Kunal Shah, Founder & CEO, FreeCharge & Chairman IAMAI. It was followed by many speakers in different auditoriums including Umang Bedi, MD Adobe, Shri Ram Sewak Sharma, Chairman TRAI, Dinesh Agarwal, Founder & CEO Indiamart, and Deep Kalra, Founder MakeMyTrip. The first day concluded with the CEO’s dinner which posed as a terrific opportunity to connect and network with the key figures in the business.

Dinesh Agarwal of Indiamart at 10th IDS

Dinesh Agarwal of Indiamart at 10th IDS

Second day witnessed equally huge names from the digital ecosystem. Murugavel Janakiraman, founder and CEO CONSIM and Shri Rajeev Chandrasekhar, MP Rajya Sabha got the day underway. Nandan Nilekani graced the occasion with his presence and strategic inputs on how he is shaping the future AADHAAR and its inclusion in every aspect of life and hence economy. The day also saw the likes of Dippak Khurana, CEO Vserv, Amit Jain, CEO Cardekho, Kirthiga Reddy, MD Facebook India, Vijay Shekhar Sharma, Founder Paytm, and Rajan Anandan, VP & MD Google SE Asia & India. The valedictory address was given by Shri Jayant Sinha, MoS Finance government of India.

Nandan Nilekani at 10th IDS

Nandan Nilekani at 10th IDS

The second day concluded with the 6th edition of the India Digital awards which definitely glamorized the event along with recognizing the hard work of the techies for their contribution in the Digital universe.

Excerpts from the 10th IDS:

“Every Entrepreneur is a Social Entrepreneur in India. Popularity shouldn’t be a metric for success. Entrepreneurs should create value so that the VCs chase them. Our Favourite sport is jumping to conclusions. Great Entrepreneurship should not be like coaching classes, don’t always look for mentors.” – Kunal Shah, Founder & CEO, FreeCharge & Chairman IAMAI.

Nandan Nilekani with his mission on AADHAAR

Nandan Nilekani with his mission on AADHAAR

“Adobe is changing the world through digital experiences. The real differentiator is Customer Experience for products and services. Every Experience should be consistent and continuous. Experience is the new brand and customer journey is the new product.” – Umang Bedi, MD Adobe.

“Software should be made available to everyone as commodities for us to grow. Digital India vision can only be achieved if there would be connectivity all across infrastructure and internet.” – Shri Ram Sewak Sharma, Chairman TRAI.

Dippak Khurana of Vserv at 10th IDS

Dippak Khurana of Vserv at 10th IDS

“Scaling up is very individual and intuitive. Accelerators and Alliances are two very different things. It’s about repeat usage (churn) not new usage. Don’t try to provide solutions to everyone, be focused. It’s not about the ideas… It’s about the execution and Execution is a series of small ideas.” – Dinesh Agarwal, Founder & CEO, IndiaMart

“It’s totally about perseverance with your startup. Don’t have a plan B when you embark on your journey of a Start-Up. MakeMyTrip’s success is because of its TEAM. Please be aware of competition but don’t obsess over them. Competition is equally important…If u don’t have competition that means you are in the wrong space”. – Deep Kalra, Founder MakeMyTrip.

Irfan Khan Ceo Blogmint at 10th IDS

Irfan Khan Ceo Blogmint at 10th IDS

“Language support is very crucial for Internet in rural India. Affordable smart devices and affordable data is the key to take the Internet to rural India. We need the REASON for the person to come on Internet in rural India. Problem is content generation in regional language and because the content is in alien language there is very low discoverability Ambiguity is a key issue when it comes to translation. There should be standardization in taxes across country to support Internet in rural India. Consistency in network, spectrum n infra require for proper Internet in rural.” – Internet for Rural India.

Blogmint at work

Blogmint at work

“Constantly remind people of your mission and right Co-Founder is critical.” – Dippak Khurana, Founder & CEO VServ.

Chaaipani stall at StartUp zone

Chaaipani stall at StartUp zone

To summarize the couple of days of Digital summit; It focused on how digital transformation can help and give a tremendous boost to the Indian Economy both in urban as well as rural India,  which was in coherence with the current government’s initiative of ‘Start-up India Stand-up India’.

I would like to take this as an opportunity to thank IAMAI and Blogmint for making it possible for me to attend the event on both the days.

FlockChat at StartUp zone

FlockChat at StartUp zone

Selfie with Umang bedi, Adobe MD

Selfie with Umang bedi, Adobe MD

Manas ‘Sameer’ Mukul